Mark Morse Built Morsekode for 20 Years, Sold It, and Discovered Something That Decades of Running His Own Business Had Never Revealed
September 5, 2026
By: Michael Shank There is a particular kind of identity that builds up slowly and invisibly over two decades of entrepreneurship. It is not arrogance exactly, and it is not ego in the obvious sense. It is the gradual fusion of self and company, the way a founder’s sense of who they are becomes inseparable from what they have built. Mark Morse spent more than twenty years building Morsekode, a Minneapolis-based brand and marketing agency.
