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Thursday, July 16, 2026

Florida Homeowners Insurance Costs Remain High. Jessica Holmes Holiday Rebuilt Bigger Anyway

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Florida Homeowners Insurance Costs Remain High. Jessica Holmes Holiday Rebuilt Bigger Anyway
Photo Courtesy: HSH Collective

By Audrey Denise B. Cachuela

Hurricanes Helene and Milton hit Florida within weeks of each other in 2024, and by the time insurers finished sorting through the wreckage, 40.3% of homeowners insurance claims tied to that year had closed without paying the policyholder a dime, the highest share of any state in the country (Source: Claims Journal, 2026). A lot of people who filed a claim that year got nothing back, after years of paying premiums for exactly this kind of disaster.

Jessica Holmes Holiday is one of them, or close to it. She’s a fourth-generation Anna Maria Island designer who has run HSH Collective, a full-service interior design studio and home furnishings showroom, for more than 26 years. When Helene and Milton hit the Gulf Coast, saltwater, sewage, and dead marine life flooded her showroom.

Debris had to go before the next storm turned it into a projectile. She still had forty-one client projects waiting on decisions, plus a Gulf-front spec home she was overseeing, expected to list around $18 million. Her insurance claim was still working through the system when the rebuild moved forward anyway, and she eventually relocated into a space nearly three times the size of what she had lost. The claim took months to resolve, and the rebuild moved ahead without it.

What her situation makes obvious, and most premium tables never do, is that having a policy and having cash in hand to act on it aren’t the same thing. A claim can pay out in full eventually, but it shows up on its own schedule. Payroll, contractors, and material orders don’t wait for that schedule to catch up.

What Florida Homeowners Insurance Actually Costs Right Now

Ask three different sources what the average Florida homeowner pays for coverage and you’ll get three different numbers back, none of them measuring quite the same thing. One widely cited figure puts the statewide average at $8,292 a year, roughly 2.8 times the 2025 national average of $2,948 (Source: Claims Journal, 2026).

A separate calculation built from Florida Office of Insurance Regulation data lands closer to $3,757 for a policy that includes wind coverage, with county averages ranging from about $2,111 in Sumter County to nearly $7,829 in Monroe County (Source: Worth Insurance, 2026). That’s a $5,700 swing between two counties, for what is technically the same kind of policy.

Neither number is wrong. They’re just measuring different things in different ways, which is sort of the point: no statewide average is going to tell you what you, specifically, will pay. A barrier island property carries different risks than an inland home three counties over, and the materials, labor, and post-storm access all push the number somewhere else entirely.

The price tag has roots that go back further than last hurricane season. Several insurers pulled back from Florida entirely or stopped writing new policies after Hurricane Ian caused an estimated $67 billion in private market insured losses in 2022 (Source: Claims Journal, 2026).

The price tag is only half of it, though. What happens once a storm hits and someone actually files a claim matters just as much as what they paid to get covered in the first place.

Understanding Hurricane Insurance Claims: What “Closed Without Payment” Really Means

Before that 40.3% number sets off alarm bells, it helps to know what “closed without payment” actually covers. Florida’s Office of Insurance Regulation is clear that a claim can close without a payout for several legitimate reasons: the damage fell below the deductible, the loss was flood-related and excluded from a standard homeowners policy, the policyholder withdrew the claim, or the insurer simply couldn’t reach them (Source: OIR Hurricane Milton Information, 2025).

Milton alone generated 385,146 reported claims and more than $5.615 billion in estimated insured losses as of December 2025. Of those, 134,177 closed without payment. Another 219,994 closed with payment (Source: OIR Hurricane Milton Information, 2025).

Narrow it down to homeowners policies specifically and insurers processed 242,719 Milton-related claims, of which 95,845, or roughly 39.5%, closed without paying the policyholder anything (Source: OIR Hurricane Milton Information, 2025). It lines up pretty closely with the statewide figure mentioned above, even though the two numbers come from different reporting windows and different methodologies. Nearly four homeowners in ten who filed a claim got nothing back.

Between two reasons alone, damage below the deductible and flood exclusions, you can explain a big chunk of it. Below-deductible damage accounted for 51,625 claims closed without payment across every reported policy category, and flood-related exclusions accounted for another 5,998 (Source: OIR Hurricane Milton Information, 2025).

Manatee County, home to Anna Maria Island, tells the same story locally: 38,535 total Milton claims, 10,214 closed without payment, a 92.5% overall closure rate as of the same reporting date (Source: OIR Hurricane Milton Information, 2025). Wet drywall doesn’t wait for a dispute to resolve. Contaminated materials can’t stay in a building while a claim works through the system.

The Real Cost of Rebuilding After a Hurricane in Florida

This is where the real cost of rebuilding starts looking nothing like what a policy summary suggests. The roof, the drywall, the flooring, all the visible stuff, is only part of the bill.

Temporary operations, professional cleaning, debris removal, replacement equipment, project delays, and the staff hours spent just documenting the losses all pile up on top of the obvious repairs. Those costs keep accruing no matter how the claim eventually resolves, and it’s a big reason the total bill for a hurricane recovery rarely comes close to a policy’s dwelling coverage limit.

Insurance coverage for hurricane damage in Florida usually comes from two separate policies, which adds a layer to the math most people don’t plan for. A standard homeowners policy almost never covers flood damage, so separate coverage through the National Flood Insurance Program or a private flood insurer becomes necessary. NFIP residential policies cap out at $250,000 for the building and $100,000 for contents on single to four family homes (Source: FEMA, 2023). In a lot of cases, that falls well short of what it actually costs to rebuild a coastal property.

None of this is incidental, either. Contractors want deposits before they start. Permitting offices don’t pause for a pending claim. Suppliers don’t extend unlimited credit while a settlement gets sorted out. A lot of property owners end up financing the early stages of a rebuild out of savings, credit, or whatever cash the business has on hand, long before any insurance money shows up, which is part of why the materials that go back into the property matter almost as much as the number on the eventual claim.

Flood-Resistant Materials and Design Choices for Coastal Homes

Putting a flooded space back together exactly the way it was just sets up the same problem for the next storm. Jessica’s own rebuild leaned on flood-resistant materials that can get wet, get cleaned, and go back into service without triggering another full renovation.

On the ground floor that means through-body porcelain tile, natural stone, or shellcrete, chosen because none of them swell or trap moisture the way other materials do. Tile runs full height up the stairways and lower walls instead of stopping partway.

Walls can use water-resistant fiber-cement board or marine-grade polymer panels in place of standard drywall, installed as shiplap or board-and-batten so the material choice doesn’t have to look purely utilitarian. Furniture matters too. Indoor-outdoor pieces have gotten good enough that they work in a living room or rec room without looking like patio furniture, which means the next flood might only cost a cushion and a quick wipe-down of the frame instead of an entire room hauled to the curb.

Material selection is only one piece of a bigger coastal design conversation, though. Electrical placement, drainage, storage, and how the ground floor actually gets used all belong in the same early planning discussion as the materials themselves, ideally worked out before construction starts, back when the cheaper options for reducing exposure are still on the table. Justifying that upfront cost often comes down to something else entirely: what the insurance market looks like at the moment someone is actually ready to build.

A “Stabilizing” Florida Property Insurance Market Doesn’t Guarantee an Easy Recovery

State officials point to new insurers entering Florida, falling litigation, and select rate reductions as evidence the property insurance market is healing. Florida’s insurance commissioner has described the change as moving from an “F,” near collapse, to a “B” (Source: WFLX, 2026).

The 2023 reforms behind that grade bump did two things mainly. They killed a rule that used to make insurers cover a homeowner’s legal fees after a successful challenge, and they added procedural hurdles before a dispute could even reach court (Source: Claims Journal, 2026). Supporters said the old system encouraged lawsuits that pushed premiums higher than actual storm damage justified.

Did any of it actually lower bills? That’s where the numbers start pulling apart again. The governor’s office has cited specific rate reductions at individual carriers, including cuts of 8.2% at Florida Peninsula, 8% at Security First, and 5.1% at Universal Property & Casualty. Independent analysis puts statewide premiums up 14.3% since the reforms took effect, with a further 2% increase projected this year (Source: Claims Journal, 2026).

The claims data is just as messy. At least 11 Florida property insurers closed more claims without payment in 2025 than in 2023, according to Weiss Ratings, and Floridians are getting dropped by their home insurers faster than residents of any other state (Source: Claims Journal, 2026). Consumer advocates and Democratic state lawmakers continue to describe Florida homeowners insurance as among the most expensive and least reliable in the country, even as officials tout market improvements ahead of hurricane season.

Both things can be true at once. An insurer’s balance sheet can look healthier while the average policyholder pays more, even as their actual coverage shrinks. A market can be more “available,” with new carriers signing on, and an individual homeowner can still be stuck with a deductible big enough to eat most of the actual damage. For anyone actually planning a rebuild, that means treating this year’s rate and coverage terms as numbers that could still move, and leaving room in the plan for that.

Building for the Next Storm, Not the Last Floor Plan

Jessica Holmes Holiday’s rebuild comes down to a decision every coastal property owner eventually faces: put the space back exactly how it was, or use the rebuild as a chance to change how it holds up the next time water gets in.

She picked the second option, rethinking material choices and layout instead of just putting everything back the way it had been.

It’s a small decision that sums up everything above. Rebuilding a home or a business takes more than a policy that eventually pays out in full. It takes materials picked for what comes next, documentation gathered along the way, and enough cash on hand to keep things moving while a claim works its way through the system.

For anyone planning a coastal renovation, a new build, or a post-hurricane rebuild along the Gulf Coast, Florida homeowners insurance works best as one piece of a bigger plan, one that also accounts for materials, documentation, and cash reserves. HSH Collective, based on Anna Maria Island and serving the Sarasota area, works with clients on that kind of flood-conscious design planning.

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