FTC Weighs New Rule Targeting Platform Ad Tools That Help Impersonation Scams Reach Consumers
October 14, 2026
The Federal Trade Commission is considering whether to update its Rule on Impersonation of Government and Businesses to cover the ad-optimization tools that online platforms offer advertisers. The agency’s advance notice of proposed rulemaking, published in the Federal Register on October 1, 2026, is open for public comment through November 30, 2026. Key Takeaways Consumers reported nearly $3.5 billion in losses to imposter scams in 2025, according to the FTC. The FTC voted 2-0 on
