How can you leverage your impressive media features to respond to referrals with authority and authenticity? Gavin Lira of The Empathy Firm – which he runs alongside his brother, Grant Lira – has the perfect strategy to turn these referrals into solid connections without sounding overly salesy.
Here’s a breakdown of how to enhance your referral responses effectively.
Leveraging Media Features for Credibility
Once you’ve secured great media features, responding to referrals becomes much easier and more impactful. Media features provide a robust foundation that speaks to your credibility and expertise.
When a potential client does their own research and sees your impressive media presence, it reinforces your authority and the trustworthiness of your business.
Crafting the Perfect Referral Response
Grant Lira and Gavin Lira of The Empathy Firm recommend a specific approach to replying to referrals. This method ensures that you come across as professional, approachable, and authoritative. Here’s an example of how to structure your response:
“Hey [Referral Name],
Great to be connected. Thanks [Referee Name] for the intro!
Let’s connect here soon to see if we can help with the goals you are looking to accomplish. When would work best for you? Or if it’s easier, here is my scheduler: [Scheduler Link].
Also, before our call, if you’d like to do some research on us feel free to search “[Company Name]” to find us on Google. And if you want to see more about our founder feel free to look him up as well, “[Founder Name].”
Looking forward to it!
Example Email Signature:
Best,
[Your Name]
[Your Position]
[Your Company]
“As Seen On” [Forbes] [Entrepreneur] [Inc.]
Why This Approach Works
- Professional and Courteous: The message begins with a polite greeting and gratitude towards the person making the introduction. This sets a positive tone.
- Easy Scheduling: Offering a scheduler link makes it convenient for the referral to set up a meeting, reducing friction in the process.
- Encouraging Research: Inviting the referral to search for your company and founder demonstrates transparency. It shows you have nothing to hide and encourages the referral to discover your credibility independently.
- Establishing Authority: Mentioning media features subtly within the signature or as a follow-up allows the referral to see that others have recognized your expertise.
The Power of Self-Discovery
Encouraging potential clients to research your company and its founder can be incredibly powerful. When clients see positive press, reputable mentions, and testimonials on their own, it builds genuine trust. It shows that your company’s reputation is backed by third-party validation, making your pitch more compelling.
Utilizing Your Media Features
To maximize the impact of your media features, incorporate them into various elements of your communication and branding strategy. Here are a few ways to do that effectively:
- Email Signature: Add an “As Seen On” section to your email signature with logos of notable publications that have featured your company. This subtle addition constantly reinforces your credibility with every email you send.
- Sales Decks: Include mentions of your media features in your sales presentations. Highlighting these features during pitches can be a strong proof point.
- Client Referrals: When responding to referrals, subtly reference your media appearances as part of the conversation. This helps to build immediate trust and interest.
Conclusion
In today’s digital age, having strong media features is like having gold. Gavin Lira and The Empathy Firm have shown that leveraging these features can significantly enhance how you respond to referrals. By crafting a thoughtful, professional response and encouraging potential clients to research your company, you build trust and establish authority without coming across as pushy.
This approach not only helps in converting referrals into clients but also strengthens your overall brand image. Follow Gavin Lira’s strategy, and you’ll see how a little media exposure can go a long way in building lasting client relationships.
Published by: Khy Talara
