By: Avery Spencer
What if the key to attracting premier talent to your company was as simple as leveraging your online media presence? The Empathy Firm, led by the innovative brothers Grant Lira and Gavin Lira, shares insights on how to enhance your hiring process using strategic media features.
The Power of First Impressions
When qualified candidates come across your job posts on platforms like Indeed or LinkedIn, they often turn to Google to learn more about your company before applying. They look up your company, and even your founders, to gauge if this is an organization they want to be part of.
Gavin Lira emphasizes that seeing your company featured in prominent publications or hearing your founder on popular podcasts can significantly boost their interest.
The Influence of Media Exposure
Several interviewees have expressed their admiration by saying, “I saw you guys have been in a lot of publications. I’ve read a few and it’s really impressive,” or “I actually listened to a podcast with your founder before this interview. I loved what they said about X.” These statements reflect the powerful impact of media exposure on potential candidates.
If candidates don’t mention this during their first interview, a simple question can prompt them: “Have you looked up our company on Google yet?” Their likely response of “No” opens the door for you to recommend they do so. Offer to send them links to podcasts your founder has been on and articles your company has been featured in.
This gesture not only highlights your company’s credibility but also underscores the enriching opportunity of working with you.
Retaining and Appreciating Talent
Once you attract premier talent, retaining them becomes the next challenge.
Gavin Lira advises using media exposure as a tool to appreciate your current employees. Featuring team members in press articles or podcasts can make them feel valued and recognized for their efforts. This recognition can also inspire potential new hires, showing them that hard work is rewarded with both internal and national acknowledgment.
For example, you might say to a candidate, “We make it a goal of ours to treat our team members well here. We’ve even helped get certain team members mentioned in national media because they’ve done such a fantastic job. Let me show you.”
You can then share an article highlighting a star employee, telling a brief story about their journey and how they earned this recognition. This not only showcases your commitment to employee appreciation but also paints a picture of a supportive and rewarding work environment.
Leveraging Podcasts for Employee Recognition
The same principle applies to podcasts. During your interviews, talk about standout team members and play segments from podcasts where you mention their contributions. Hearing their future employer speak highly of current employees can leave a lasting impression on potential hires, making them eager to join a company that values and celebrates its people.
An Underutilized Tactic
Using PR to enhance your hiring process is one of the underutilized tactics in leveraging media exposure. While acquiring new business is crucial, acquiring the right team members often makes this process smoother and more effective.
Gavin Lira’s approach highlights that the real value of media exposure extends beyond attracting clients—it’s also a powerful tool for attracting and retaining premier talent.
Summary
In a competitive job market, standing out to potential hires is essential. By following Gavin Lira’s strategies, you can leverage your media presence to attract high-quality candidates and retain them through appreciation and recognition. This approach not only builds a strong team but also creates a company culture where hard work is acknowledged and celebrated.
Embrace The Empathy Firm’s tactics to transform your hiring process and ensure your company is seen as a desirable place to work.
Published By: Aize Perez
