There is an old assumption in public relations that the agency with the most recognizable media relationships has the strongest position in the market. In practice, the technology sector has become too fragmented for the equation to remain that simple.
A cybersecurity startup, an enterprise AI company, and a data infrastructure provider may all need PR, but they may not need the same kind of PR. One might be trying to introduce a new category, another may need an executive positioned as an industry authority, while a third may be focused on building credibility after a major funding round.
Marketing Crunch has created a ranking system that attempts to capture some of those differences while measuring the media attention surrounding agencies. Its current Top PR & marketing agencies list places Omri Hurwitz Media first, with Hotwire Global, RH Strategic, Next PR, Kurman Communications, Rosebud Communications, Society22 PR and JMG Public Relations also appearing among the featured firms.
A New Lens on Agency Competition
What makes the Marketing Crunch list different is that it does not simply publish an ordinal ranking and stop there.
Each agency receives two separate measurements. Share of Voice tracks the volume of coverage relative to other agencies measured on the platform, while Signal evaluates the quality of that coverage based on outlet weight and recency. Marketing Crunch says the two measurements are deliberately kept separate because a high volume of coverage does not necessarily mean high-quality coverage.
That creates an interesting lens through which to view the current list.
OHM has a 92 Share of Voice score and 94 Signal, while Hotwire Global currently has 75 and 79, respectively. RH Strategic, Next PR, Kurman Communications, and Rosebud Communications each show 63 Share of Voice and 79 Signal. Society22 PR and JMG Public Relations currently record 51 Share of Voice and 78 Signal.
Rather than simply saying that one agency has more coverage than another, the numbers attempt to show what kind of media footprint that coverage represents.
Why the Distinction Is Useful
PR has always had a measurement problem.
Some campaigns are judged by the number of stories generated. Others focus on estimated reach. Some agencies emphasize the quality of individual placements, while companies may care more about whether media activity supports fundraising, customer acquisition, or executive reputation.
No single number captures all of those objectives.
Marketing Crunch’s methodology does not attempt to solve every measurement problem in PR. Instead, it isolates two relatively straightforward variables: how much attention an agency is generating and how strong or recent that attention is.
That creates a more nuanced picture than a raw media-hit count.
OHM’s Position in the Market
Marketing Crunch describes Omri Hurwitz Media as a media and communications company helping technology companies earn attention, build authority, and shape markets. The profile identifies tech PR, executive positioning, media strategy, and narrative design as key areas of the firm’s work.
The positioning reflects the way technology communications has evolved.
A company launching a new product may need a campaign that explains an entire market shift. An executive announcing a funding round may also want to establish a reputation around a particular area of expertise. A startup entering an established category may need to differentiate itself through a narrative rather than through product specifications alone.
That is where narrative design becomes part of the PR function.
The agency is not simply distributing information supplied by the client. It is helping determine which information should become news and how that story fits into the larger conversation taking place around the category.
The Role of Competitive Context
The presence of other established firms on Marketing Crunch’s list also matters.
Hotwire Global brings a global technology communications and marketing consultancy to the ranking. RH Strategic, Next PR, Kurman Communications and Rosebud Communications are described on the platform as U.S.-based PR and communications agencies serving technology and innovation brands. Society22 PR and JMG Public Relations occupy the remaining positions in the current featured list.
That competitive context makes OHM’s position more meaningful than if it were appearing on a list without comparable agencies.
At the same time, the scores show that the agencies can have different combinations of media volume and Signal. That distinction reinforces the idea that PR performance is not simply about producing the largest possible amount of coverage.
The Bigger Change in Technology PR
The Marketing Crunch ranking arrives as technology companies increasingly treat visibility as a long-term asset.
A strong media presence can help a company establish credibility before a prospective customer ever speaks with its sales team. It can give investors additional context around a company. It can help executives become recognized voices in their industries. And as search and AI-driven discovery become more important, the public information surrounding a company can influence how it is encountered online.
Marketing Crunch’s methodology is built around that broader information environment. Its separation of Share of Voice and Signal acknowledges that attention has both a quantity and a quality component.
For Omri Hurwitz Media, the current numbers place the firm at the top of the platform’s agency ranking.
For the broader PR market, the list offers a glimpse at how agency competition is changing. The question is increasingly not just who can get a company mentioned, but who can generate sustained attention, in relevant places, with enough quality and recency to make that attention useful.
