Fashion Atlas Group has been in business for 10 years, which is a long time in the fashion industry. Considering the absence of regression over the entire period of the company’s existence, there are reasons to believe that the success is not only due to the professionalism of the team that understands the trends and directions of capricious fashion, but also due to the competent management of the company itself.
At the end of 2013, Fashion Atlas Group started as a small online store based in Kyiv, Ukraine. Here’s what 37-year-old founder and CEO of Fashion Atlas Group, Kirill Kostiuchenko, says about that time: “Since we were not the founders of fashion retail, but came to an existing market to make a statement, we had to rush in quickly, bring something new, and make a breakthrough.”
Healthy ambitions, meticulous study of the niche, and a reasonable understanding of competitors prompted Kostiuchenko and its partners/co-founders Dmitry Kokhanovskyi, Pilipchuk Alexander and Ievgen Novobranets to make the right decision, which, as time has shown, was to focus on wholesale trade in fashionable novelties. In the first year of operation, Fashion Atlas Group became a partner of five leading shopping clubs in Central Europe, including Switzerland and the United Kingdom – countries where stability and transparency of partnerships are fundamental to business.
In 2015, Fashion Atlas Group opened its representation in America: the headquarters moved to New York, warehouses were organized, production lines of its own brands were launched, and a successful fashion show was created in Las Vegas.
For Fashion Atlas Group, a new stage of development began, during which a small Ukrainian company essentially turned into a transnational corporation with millions in turnover.
“In the first year in the American market, we sold about 8,000 units of our products, and a year later, more than 20,000,” recalls Kostiuchenko.
Currently, Fashion Atlas Group has contracts with leading online stores and fashion retailers in Australia, the United States, Canada, and the United Kingdom. The company actively cooperates with EU countries, Australia, South Africa, and the UAE, regularly shipping goods to Japan and the Scandinavian countries.
This year, Fashion Atlas Group’s expansion will cover new regions for manufacturing capabilities such as Bangladesh, Tunisia, and Eastern European countries. This will allow the company to expand its already impressive range, adding 50,000 new styles/SKU’s from 500 manufacturers from 10 countries around the world.
For business clients, Fashion Atlas Group has created unique cooperation conditions this year. In particular, the opportunity to close a range of procedural issues requiring significant time and financial resources with one contract, instead of solving them separately. “Our task is to ensure high-margin sales with long-term partnerships,” says Kostiuchenko.
And those who simply love fashion and want to wear quality items, including those from Fashion Atlas Group’s own brands – BGL, Kaimilan, Nino Balcutti, Tina, Deli.S, Juliet Roses, Onebuye, Tina, Atom, Rico Bruno, Lila Kass, Irene Klairie, can do so not only through the online store but also in the company’s offline stores or via TV-shops.
