What does your website say about you? It’s your chance to showcase your best work and be confident in the type of messages you want to convey. When a client clicks through to your homepage, they are entering a virtual office where they will want to know your credentials, previous work experiences, client successes, and more. Creating the best content in your niche is key to making your website stand out above the rest.
“Your website is an important aspect of your strategy, allowing you to tell your story in a way that presents a human side to your brand that will have customers engaged and captivated,” said CEO of The Creative Agency and growth expert Jahna Eichel.
The development of a brand’s website and the content that lies within it, has become a pivotal part of gaining more credibility online and needs to strategically play to your audience’s key needs. Your digital reputation starts with your website. Google drives 8 times more traffic than all social media networks combined, so your website is still the most important driver of a successful brand.
“There are many aspects to your digital marketing strategy, but without a high-quality website that attracts users to your business, your campaign will fall flat,” said Eichel.
Jahna Eichel, CEO, and Founder of The Creative Agency is a growth expert and industry-leading strategist. Her company is obsessed with the future – the way brands and people interact, think, learn and share. The Creative Agency takes a different approach by leveraging a suite of trusted performance practices, proprietary technology, data analysis, and decades of experience to bring your business to the next level.
Opinions expressed by US Insider contributors are their own.