US Insider

US INSIDER

  • News
  • Business
  • Lifestyle
  • Sports
  • Marketing
Menu
  • News
  • Business
  • Lifestyle
  • Sports
  • Marketing

US INSIDER

  • News
  • Business
  • Lifestyle
  • Sports
  • Marketing
Menu
  • News
  • Business
  • Lifestyle
  • Sports
  • Marketing

US INSIDER

Menu
  • News
  • Business
  • Lifestyle
  • Sports
  • Marketing
Home Marketing

Emotional Marketing: How to Take Advantage of Emotions in Marketing

Jessa Timpala by Jessa Timpala
September 14, 2021
in Marketing
Emotional Marketing: How to Take Advantage of Emotions in Marketing
Share on FacebookShare on Twitter

Emotional marketing is how any business can relate and empathize the power of emotions, and it has many benefits. With this strategy, you don’t just create a marketing campaign. Build a strong bond with the audience that will carry you through. You are successful in your marketing. This compelling force of emotion is a human nature that can take advantage and put to good use. 

Your audience’s emotions are your ticket to their conversion and their loyalty as well. Connect with emotional marketing, and you’ll have them for the long haul instead of just selling.

Of course, by indulging into the right and compelling emotion with your audience, you’ll likely win that sale as well. When it comes to facts and figures, for most of humanity, it all comes down to the emotional.

Humans as Emotional Decision-Makers

People are emotional creatures. We are affected by our emotions for every small, insignificant moment and every big life-changing decision.

Even in situations where you are hoping for logic, and rational thinking will take the lead, people often remain emotional decision-makers. An excellent example of this can be found in all the research, studies and experiences proving that court judges continue to make their decisions that are serious and change their lives under the influence of their emotions. This just goes to show what is right for all of us in each of our daily lives: Emotions play a role in every people’s decision, whether we are aware of it or not.

Once you know that people make decisions based on our emotions, your job in marketing becomes a lot easier. With that very shift in strategy to emotional marketing, you can see a lot more results than you are looking for.

People make decisions using emotions, so if you’re working in emotion-fueled marketing, you can get potential customers to make the decision that’s to your advantage. The point is, emotional marketing works.

Emotional Marketing Works

Advertisers have long recognized the power of using emotions to drive the sale. Turn on the TV, open a magazine or browse the internet and you’ll see: all the advertisements that give rise to emotion to get their compelling point of view. And these ads work!

The emotion-based ad can convince you with fear of what your life could become without the service being sold. And can indulge you with a tear-jerking story that ends on a moving note with the product for sale, or only making you smile in an attempt to associate the brand with happiness. No matter how the advertisement is deployed, this emotional marketing can be a very effective strategy.

Almost always, advertising that speaks of emotion is the most effective. After all, emotion plays a part in deciding whether you intentionally arouse it or not.

You might as well let potential customers’ emotions run wild with the power of emotional marketing.

Strive for Authentic Emotion

To get started, you’ll need to block an emotion to emphasize in your marketing materials.

You don’t want to force it. Seeing your product probably won’t make anyone burst into tears of joy, so including it in your advertisement won’t come out well. Using emotions in marketing works best when that emotion feels genuine.

There are, of course, other ways to make emotion a central component of your marketing campaign, but you have to be careful with them. Deliver the emotional message across in the way that works best for your brand and, most importantly, your target audience.

If you manage to get strong emotional reactions from those you are targeting with your marketing, you can achieve outstanding success with your marketing.

Emotions drive people to take action, and if you bring out their feelings, you can get them to act like you. But to unlock the right movement from them, you need to hit the right spot and the right emotion with your marketing. There is a particular way to approach this problem as a strategy.

There are many different emotions to choose from, and each can produce a different outcome. Make people happy, and they’ll sing your praises or at least share the brand’s post on social media. However, take advantage of the more negative emotions, though, and you can get people to take action. When we are afraid, angry, or sad, we want to act quickly to deal with these negative emotions. When your customers are scared, angry or sad, they can turn to your brand for a solution.

If you target the right emotion at the right time, you will get the right results for your marketing campaign.

Tags: Emotional Marketing

Opinions expressed by US Insider contributors are their own.
Jessa Timpala

Jessa Timpala

Jessa is a marketing professor by day and a freelance writer by night. A proud mother of two boys and a nature lover.

Related Posts

Suave Antiperspirants Recalled from the Market, Unilever Finds Benzene in Samples
Marketing

Suave Antiperspirants Recalled from the Market, Unilever Finds Benzene in Samples

May 16, 2022
Oil Dropped 7%
Marketing

Oil Dropped 7%, With the US Planning Release from SPR

May 16, 2022
Tesla Shares Have Recovered From Bearish Streak
Marketing

Tesla Shares Have Recovered From Bearish Streak

May 16, 2022
Next Post
Lamar Jackson Commented After Defeat: Tennessee Titans

Lamar Jackson Commented After Defeat: Tennessee Titans

Toby Rippetoe Leads Real Estate Professionals Towards the Summit Through His Authority Accelerator Coaching Program

Toby Rippetoe Leads Real Estate Professionals Towards the Summit Through His Authority Accelerator Coaching Program

Los Angeles Lakers and Marc Gasol Accepts 2-year Contract

Los Angeles Lakers and Marc Gasol Accepts 2-year Contract

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recommended

7 Simple and Effective Ways to Expand a B2B Business

7 Simple and Effective Ways to Expand a B2B Business

1 year ago
How to Choose the Suitable Franchise That Fits Your Plans and Expectations

How to Choose the Suitable Franchise That Fits Your Plans and Expectations

1 year ago
Advantage of Social Media

The Advantage of Social Media for Business

1 month ago
Business Obligations and Liabilities Every Owner Should Know

Business Obligations and Liabilities Every Owner Should Know

1 month ago

Topics

Advantage of Social Media Awesome Life Group LLC Beauty Dolls Las Vegas Billings Murder Case Business Byrd and Melanie Billings Chocolate Dr. David Shokrian Feature Featured Featured-top Featured Home Finances Financial Freedom Headline Headlines Herbert Welch Jeremy Haynes Jimmie Lee Staley' LaMarqus Collins Life Coach Marketing Marketing Expert Millennial Plastic Surgery Mobu Enterprises Music Networking Brand NFT Real Estate Research and Development Serial Entrepreneur Shaura Rodgers Sierra Coleman TD Brewer Terrance E. Dye The Strategic Life Podcast Tianna S. Harris Top 10 Entrepreneurs to Watch Out For in 2021 Top 20 Instagram Accounts to Follow in 2021 US Insider’s Top 10 Women Entrepreneurs Veronica Moya VonRyan Wealth Strategies Welch Modeling Zero Security Research Labs
No Result
View All Result

Highlights

Walmart trains college grads and students for top positions through College2Career program

US and ASEAN nations discuss issues and challenges during 2-day summit

Abbott Nutrition Michigan plant shutdown leads to shortage; US gov’t calls for imports 

‘Strict National Lockdown’ for North Korea as Covid Enters the Country 

Thai Rapper Milli Boost Sales of Beloved Thai Dessert Mango Sticky Rice

Suave Antiperspirants Recalled from the Market, Unilever Finds Benzene in Samples

Trending

Maria Garate, the Award-Winning Realtor at the Forefront of the San Diego Real Estate Industry
Business

Maria Garate, the Award-Winning Realtor at the Forefront of the San Diego Real Estate Industry

by Jullian Trevor
May 18, 2022
0

The growing accessibility of today’s industries has allowed go-getters from all walks of life to give success...

How Mastercard makes transactions easy for consumers

How Mastercard makes transactions easy for consumers

May 17, 2022
As domestic prices went up, India bans wheat exports

As domestic prices went up, India bans wheat exports

May 17, 2022
Walmart trains college grads and students for top positions through College2Career program

Walmart trains college grads and students for top positions through College2Career program

May 17, 2022
US-ASEAN Summit

US and ASEAN nations discuss issues and challenges during 2-day summit

May 16, 2022
  • News
  • Business
  • Lifestyle
  • Sports
  • Marketing
Menu
  • News
  • Business
  • Lifestyle
  • Sports
  • Marketing
* Copyright © 2022 US Insider. All rights reserved.
A News Anchored Network Publication
  • Privacy Policy
  • Terms and Conditions
Menu
  • Privacy Policy
  • Terms and Conditions
  • Privacy Policy
  • Terms and Conditions
Menu
  • Privacy Policy
  • Terms and Conditions
  • News
  • Business
  • Lifestyle
  • Sports
  • Marketing
Menu
  • News
  • Business
  • Lifestyle
  • Sports
  • Marketing
* Copyright © 2022 US Insider. All rights reserved.
A News Anchored Network Publication
* Copyright © 2022 US Insider. All rights reserved.
A News Anchored Network Publication
  • News
  • Business
  • Lifestyle
  • Sports
  • Marketing
Menu
  • News
  • Business
  • Lifestyle
  • Sports
  • Marketing
  • Privacy Policy
  • Terms and Conditions
Menu
  • Privacy Policy
  • Terms and Conditions