By: Nic Abelian
Elle & Reid Consulting stands as a beacon of expertise and innovation in the world of fashion consulting. Founded by Lauren Jones, the firm offers a full spectrum of services, from initial concept development to creative marketing, designed to help fashion brands thrive in an ever-evolving industry. With over two decades of experience, Jones’ leadership has propelled the agency to the forefront of fashion consultancy, working with high-tier brands and delivering impactful results.
The Vision Behind Elle & Reid Consulting
Lauren Jones founded Elle & Reid Consulting with a vision to bridge the gap between creativity and market-ready solutions. Having worked with renowned brands like Adidas, Reebok, Juicy Couture, Fabletics and more, her extensive experience allows her to guide clients through the complexities of the fashion industry. The consulting firm’s mission is built on three core pillars: creativity, sustainability, and innovation. These values drive every project, ensuring that each client not only meets their market goals but also embraces ethical practices and forward-thinking design.
“We believe in fostering creativity, sustainability, and innovation, helping our clients navigate the complexities of the fashion industry to achieve lasting success,” Jones emphasizes.
Comprehensive Services Tailored for Fashion Brands
Elle & Reid Consulting offers a range of services aimed at fashion entrepreneurs, established businesses, and global brands. The agency’s unique approach lies in providing end-to-end solutions, enabling clients to streamline their journey from concept to market launch.
1. Concept Development
At the heart of any successful fashion brand is a strong concept. Elle & Reid specializes in refining ideas, turning vague visions into cohesive, marketable collections. Whether a client is launching their first line or expanding an established brand, the firm’s approach to concept development ensures that the final product resonates with the target audience.
Lauren Jones’ experience with big names like Fabletics Men, where she collaborated with Kevin Hart, illustrates her keen understanding of consumer needs and trends. Through research, innovation, and a deep knowledge of the industry, the team at Elle & Reid ensures each brand tells a unique story.
2. Sustainability Integration
With an increasing focus on environmental responsibility, Elle & Reid Consulting emphasizes sustainable practices in all its projects. The firm encourages clients to adopt eco-friendly materials, ethical production methods, and responsible marketing strategies. This focus not only enhances a brand’s marketability but also contributes to the broader global push towards greener fashion.
Jones recognizes that sustainability is no longer just an option but a necessity. The consulting firm helps brands navigate sustainable sourcing, reducing environmental footprints while still delivering high-quality products.
3. Creative Marketing and Brand Positioning
Once a collection is developed, its success largely depends on how it is positioned in the market. Elle & Reid excels in crafting creative marketing strategies that highlight the uniqueness of a brand. Through a combination of brand identity, storytelling, and targeted campaigns, the firm ensures that clients’ collections reach their intended audience effectively.
This holistic approach to brand positioning allows fashion businesses to build a strong identity in a crowded marketplace. With Jones’ guidance, brands are equipped to maintain relevance while staying true to their core values.
Impact and Success Stories
Elle & Reid Consulting’s influence can be seen in its extensive portfolio of success stories. The firm has worked with both emerging designers and globally recognized brands, delivering customized solutions that address each client’s unique challenges.
1. Fabletics Men launch
As the Design Director at Fabletics, Lauren played a pivotal role in the successful launch of Fabletics Men’s, including a collaboration with Kevin Hart. Her leadership and design direction were integral in shaping the men’s line, which has since become a key component of Fabletics’ growth into a $500 million business. This success demonstrates Lauren’s ability to drive impactful results within complex and high-profile projects.
2. Supporting Emerging Designers
While Elle & Reid Consulting has worked with major brands, its commitment to supporting emerging designers is equally noteworthy. The agency provides mentorship and resources to aspiring brand owners & designers looking to make their mark in the fashion industry. By offering guidance on design, production, and market positioning, Elle & Reid helps these aspiring entrepreneurs build sustainable and profitable businesses.
The Fashion Founders Academy: A New Era of Learning
Recognizing the need for accessible, high-quality education in the fashion industry, Elle & Reid Consulting is set to launch the Fashion Founders Academy. These comprehensive courses will equip aspiring fashion entrepreneurs with the tools they need to navigate the complexities of the industry. Covering everything from brand identity & story telling to design fundamentals & business strategy, the course reflects Jones’ commitment to fostering the next generation of fashion leaders.
Through the Fashion Founders Academy, Elle & Reid aims to democratize access to industry knowledge, ensuring that creativity is not limited by a lack of resources or mentorship. The course will include practical insights, real-world examples, and actionable strategies, making it a valuable asset for anyone looking to break into the fashion industry.
Commitment to Client Relationships
One of the defining characteristics of Elle & Reid Consulting is its dedication to personalized client relationships. Unlike larger consulting firms that offer one-size-fits-all solutions, Elle & Reid tailors its approach to each client’s unique needs. This personal touch has helped the firm build long-lasting partnerships, resulting in repeat business and strong word-of-mouth referrals.
Lauren Jones’ deep industry knowledge and hands-on involvement in every project ensure that clients feel supported throughout the entire process. This level of attention has become a key differentiator for Elle & Reid, solidifying its reputation as a trusted advisor in the fashion industry.
Shaping the Future of Fashion
As the fashion industry continues to evolve, Elle & Reid Consulting is well-positioned to lead the charge towards a more sustainable and innovative future. By combining creativity with business acumen, the firm empowers brands to not only succeed but also to make a meaningful impact.
Through its comprehensive services, commitment to sustainability, and focus on client success, Elle & Reid Consulting is shaping the future of fashion one project at a time.
Contact Elle & Reid Consulting
For inquiries and more information, visit www.elleandreid.com or connect with Lauren Jones on LinkedIn at www.linkedin.com/in/laurenreidjones. Follow the company on Instagram for the latest updates: @elle_the_creative.
Published by: Holy Minoza
