LOS ANGELES, CA , Founder, producer and recording artist Andy Star is expanding Miss Silicone USA from its first Los Angeles competition into a growing entertainment brand, with Miami scheduled as the platform’s next U.S. market on December 19, 2026.
The expansion follows the September 26 debut of Miss Silicone Los Angeles 2026 at White Rabbit Sky Lounge in West Hollywood, where Rosalyn Clarin was crowned the inaugural Los Angeles titleholder.
For Star, however, the Los Angeles event represented more than the launch of another pageant. It served as the first major step in developing a recognizable entertainment property that can be introduced in multiple U.S. markets.
Building Miss Silicone USA as a Brand
Miss Silicone USA was developed by Andy Star and Mario Mitkov, who contributed to the original creative concept and development of the project.
Star serves as Founder and Producer of Miss Silicone USA, overseeing the development, production and U.S. expansion of the platform.
The brand is built around the message “Beyond Standards,” positioning Miss Silicone around individuality, confidence and self-expression rather than a single conventional definition of beauty.
Despite its provocative name, contestants are not required to have cosmetic enhancements or implants.
From a brand-development perspective, the concept gives Miss Silicone a distinctive identity in a crowded entertainment and pageant market while allowing individual city editions to operate under the larger Miss Silicone USA platform.
Los Angeles Becomes the First Market
Los Angeles provided the first major test of the format.
Six contestants participated in the inaugural competition, which included eveningwear and swimsuit rounds, on-stage questions, and judging before Clarin received the Los Angeles crown.
But the business model extends beyond the competition itself.
The event combined pageantry with fashion, live music, DJs, red-carpet appearances and entertainment, creating opportunities for partnerships, sponsors, performers and fashion brands to participate within the same platform.
Miss Silicone Los Angeles was presented as part of The Hollywood Mixer, a separate entertainment concept co-founded and produced by Andy Star and Olga Amray.
That structure allowed the first Miss Silicone Los Angeles competition to launch inside an existing entertainment environment while establishing its own identity as a developing brand.
From Los Angeles to Miami
Following the Los Angeles launch, the next stage of the expansion is Miami on December 19, 2026.
Moving into a second major U.S. entertainment market will allow Miss Silicone USA to develop the city-based model introduced in Los Angeles while building broader recognition for the national brand.
The strategy is designed around creating individual Miss Silicone editions in different markets while maintaining a consistent identity through the “Beyond Standards” positioning.
For Star, Miami represents an important test of how the concept can scale beyond its first city.
Andy Star Builds Across Music and Entertainment
The expansion of Miss Silicone USA is developing alongside Star’s career as a recording artist.
During the Los Angeles event, Andy Star performed original material from his upcoming album, connecting his music career with the live entertainment platform he is building.
That crossover creates an additional dimension to Star’s work as both an artist and producer: developing intellectual and entertainment properties while continuing to release and perform original music.
As Miss Silicone USA enters its next market, Star is continuing to develop both sides of that career.
With its first Los Angeles title awarded and Miami next on the calendar, Miss Silicone USA is moving from a single-city launch toward a multi-market entertainment brand, while Andy Star continues building the platform around production, partnerships, live entertainment, and a recognizable national identity.
Andy Star: https://andystar.la
Miss Silicone USA: https://misssiliconeusa.com
