Why Unified CEO Robert Nikic Nominated for Forbes Agency Council & Fast Company Executive Board

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Robert Nikic, founder and CEO of Why Unified, the disruptive and innovative dropshipping platform, has become a member in both the Forbes Agency Council and the Fast Company Executive Board. These invitation-only communities are made up of senior-level executives who have had a significant impact on their industries, which is quite an honor for Robert Nikic and the Why Unified initiative. 

Robert Nikic, Why Unified CEO

Robert Nikic was born in Yugoslavia, but immigrated to the United States as a result of the Baltic War. In the United States, Robert’s numerous jobs put him in direct contact with a wide range of business executives, and as he worked, he learned much about growth and success from these contacts. He chose to open an online store and put this advice to use, but struggled to generate revenue. 

After years of research, Robert found that the available tools for dropshippers were inefficient and expensive, and the companies offering them lacked transparency. He set about developing his own marketing platform specifically for dropshippers, and Why Unified launched as a Marketing Platform as a Service (MaaS) in 2011. As Robert learned more about dropshipping and worked to solve the numerous pain points that came along with it, he implemented the new tools he developed into his own online store, which eventually earned $2 million in a single year. 

Robert sold his store for $2-4 million and focused his time and energy into developing Why Unified into a full-service, all-inclusive dropshipping platform. It was launched to the general public in 2018. In 2021, Why Unified served 15,000 dropshippers across the globe, and they earned more than $100 million collectively. Today, more than 20,000 dropshippers utilize Why Unified’s easy-to-understand, transparent, simplified platform, and they are generating $300 million in collective revenue. 

How Why Unified is Changing Dropshipping 

Why Unified is not just another plugin or empty promise. A monthly Why Unified subscription gives dropshippers access to a full suite of tools as well as the experts behind them. From branding to marketing and product analysis, Why Unified makes it easier than ever to dropship like a pro. In fact, their Dropship Plus plan is a completely hands-off experience that allows its users to simply monitor their progress as the sales roll in.

Robert Nikic designed Why Unified to solve the specific issues that lead as many as 90% of dropshippers to failure within their first month of business. A lack of marketing knowledge, poor quality products, long shipping times, and unreliable suppliers are a thing of the past with Why Unified. Instead, users enjoy access to brand-name products, two-day shipping, and expert customer service – all with industry-leading profit margins and no per-sale fees. 

Robert Nikic is honored to be a member of the Forbes Agency Council and the Fast Company Executive Board, and he hopes to share more of his vision for helping dropshippers enjoy resounding success, even with very little prior business knowledge. The Why Unified team offers unsurpassed transparency and provides dropshippers with perks that have completely disrupted the dropshipping industry as we know it. Why Unified is single-handedly reviving dropshipping on a global scale. 

What is the Forbes Agency Council?

The Forbes Agency Council’s members are known and respected executives and leaders across a variety of agencies in PR, creative, marketing, and media. Forbes Agency Council membership is invitation-only, and serves many purposes, but of these, their three pillars of value are the most notable. 

Connections

In today’s interconnected world, networking and connecting with others is at the heart of any business’s success, regardless of industry. The Forbes Agency Council provides its members with the opportunity to build professional connections via a social network-like platform.

Visibility

Each member of the Forbes Agency Council has exclusive visibility, which means they can publish their industry insights on the coveted virtual pages of Forbes.com. Members also participate in a wide range of expert panels and surveys, write their own bylined articles, and more as they work to continue building a solid reputation with their peers. 

Growth

Personal and professional growth is the very crux of success, and the Forbes Agency Council offers interactive groups as well as a range of virtual events designed to help its members thrive. There is a strong growth mindset behind every successful business and executive, and the Forbes Agency Council seeks to facilitate it. 

What is the Fast Company Executive Board?

The Fast Company Executive Board is a professional organization made up of senior executives, company founders, business owners, and experts across a wide range of industries. Fast Company is focused on innovation and business-minded professionals, and the Executive Board is an exclusive community where the brightest and most successful minds come together to spark new insight. Like the Forbes Agency Council, the Fast Company Executive Board focuses on three pillars: connections, experience, and growth. 

Connections

Fast Company believes that a professional’s network is their most important asset, whether they are entrepreneurs launching their first business initiative or respected names in their industries. The Executive Board helps industry-leading innovators build their networks and have meaningful conversations. 

Expertise

Fast Company Executive Board members are encouraged to share their expertise with other members via published content. Members spark creativity and even define the future of entire industries when they share valuable insight and experience. 

Growth

The members of the Fast Company Executive Board help one another grow, whether they are small startups or world-leading brands. Focusing on professional and personal growth is the key to remaining adaptable and relevant in an ever-changing world.