The market research industry in the United States has grown every year the last five years, and is projected to do so again in 2022. One of the main reasons for this is that mergers and acquisitions (M&A) increased 24% last year, according to PWC. Independent due diligence, industry analysis, and employee and customer satisfaction studies and critical pieces of information when undergoing a merger or acquisition. That’s where The Analyst Agency comes in, providing top-notch market research studies and data for its clients across many sectors.

Founded in 2011 by research and business development professional Steven Czyrny, The Analyst Agency has grown to become an award-winning, global research, marketing, and technology adviser services firm with a team and partners all across the United States, Canada, and India. The company performs online surveys, secondary business analysis, and corporate due diligence to companies of all sizes that helps make informed business decisions relating  to M&A and business expansion.

With access to tools that are worth tens of thousands of dollars, The Analyst Agency can help its clients do all kinds of market research and intelligence gathering. Throughout the company’s inception, its clients have made informed business decisions that have propelled them towards massive success.

Identifying potential weakness and uncovering legal and regulatory challenges facilitates strategic planning and shows a commitment to venture capital or financial partners that may be interested in investing or lending money to a business.

“Having a proof of concept validated by your target audience gives you the confidence to move forward,” Czyrny said.

In addition, market research can help uncover emerging trends relating to consumer sentiment, brand perception, and new technologies. Knowing how to leverage the findings from market research are the key to beating out competitors and preserving capital.

It usually makes sense to try to do a blended research approach, combining different research methodologies to give a full picture to decision makers. This typically involves a mix of primary and secondary research through surveys, in-depth interviews, focus groups, and observations, as well as examining database and journal articles to get direct feedback from important audiences plus more higher level detail.

If your business doesn’t have a team of researchers and access to quality publications and databases, it may make sense to look at hiring an outside firm like The Analyst Agency.