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From the embryonic stage of industrial labeling in China to its indispensable role in China today. The demand for inkjet printers by enterprises is constantly increasing, and the requirements are also gradually increasing. In the current Chinese industrial labeling industry, major labeling giants are winning with high cost-effectiveness, and the operating costs of the industry have been significantly reduced on the original basis.
Nowadays, the labeling industry has made rapid progress in China, and the application of labeling products in the market has far exceeded the stage of simply labeling a production date or a few numbers on bottles or bags at the beginning. At the same time, the market’s application and demand for labeling and related labeling equipment and machine products are constantly changing. In short, China’s industrial labeling is showing a leapfrog development with good momentum.
Deeply Cultivating the Industry For Nearly 30 Years
Rui Liu, an expert in the labeling industry, has been deeply involved in the industry for nearly 30 years. In his early years, he worked at international spray coding and labeling companies, accumulating sufficient professional knowledge and practical experience. Rui Liu founded Shaanxi Willete Technology Co., Ltd. independently in 2003 and has been serving as the General Manager ever since. He has achieved a technological breakthrough from creative imitation to independent original creation on the original track. Under his leadership, the company has shown explosive development with a trend of ‘catching up from behind,’ meeting customer requirements for supply chain management, brand image protection, and simplified management processes by using advanced traceability technology to improve industry regulatory mechanisms, assist enterprises in various industries in their digital transformation, covering industries such as chemical industry, food and beverage industry, pharmaceutical industry, pesticide and veterinary medicine industry, cosmetics industry, electronic components, etc., and have received widespread praise in the industry and market.
Shaanxi Willete Technology Co., Ltd. (hereinafter referred to as ‘Willete Technology’) focuses on providing customers with innovative solutions and efficient operational services in digital manufacturing, digital supply chain, digital marketing, big data and AI. Specifically, Willete Technology is a company specializing in the research, development, and sales of packaging equipment, electronic supervision systems, and logistics traceability management. The company mainly has pharmaceutical, electronic regulatory codes, pesticide and veterinary QR codes, and logistics traceability management systems, as well as the most famous brand in the world, the American brand VIDEOJET identification equipment, including two series of VIDEOJET and Willie. Under the leadership of Rui Liu, the company focuses on providing spray coding machines and consumables-related services for the chemical industry.
In addition, Rui Liu also leads the independent research and development of drug regulatory codes, product quality traceability codes, and the establishment of query websites, achieving one item, one code, which can solve quality control, counterfeit, expired, and non-standard elimination. He has a deep cooperation with Alibaba’s Internet of Things and currently serves more than 200 customers, including more than 10 Chinese Fortune 500 enterprises.
Independent Technological Research and Development, Promoting Project Implementation
During the conversation, Rui Liu demonstrated his rich research and development experience and strong design and development abilities through specific examples. Under the promotion of Rui Liu, Willete Technology has a mature R&D process, which includes a series of standardized methods on how to position products, find target customers, promote traceability technology solutions, and implement management and quality control. Rui Liu’s independently developed traceability technology and solutions are currently at the forefront of the industry, and he has participated in a series of collaborative research and traceability technology projects with existing customers. He has successfully established cooperation with leading domestic urea and ethylene manufacturers.
Rui Liu told reporters that compliance and traceability solutions are software-based solutions that Rui Liu has been focusing on, which are used to load units and track vehicles, freight, or products throughout the entire supply chain (from suppliers to consumers). These systems have the potential to have a significant impact on every step of value chain management. Therefore, it can be actively used as real data and address issues related to production efficiency, product sustainability, regulatory compliance, and risk. This can ensure, protect, and improve customer relationships, thereby finding widespread applications in end-use industries (such as IT and telecommunications, manufacturing, and BFSI).
In the collaboration project of Chang’an Distillery’s traceability system, Rui Liu led the team to install the system and equipment for the existing production packaging workshop based on their understanding of Chang’an Distillery’s needs in order to implement product traceability code management. Through the comprehensive promotion of bottle coding scheme, box coding scheme, box coding scheme, and innovative introduction of cloud traceability platform, advanced system, and software architecture have been adopted to fully consider the connection between system expansion and other systems in order to fully meet the needs of business expansion and process changes.
Creating Value for The Traceability Technology Industry in China and The United States
In today’s digital age, traceability technology is changing our way of life and work in unprecedented ways. The application of traceability technology is gradually becoming popular and an essential tool in various industries, from food safety to supply chain management. With the improvement of people’s living standards and the continuous upgrading of consumption, people attach more and more importance to product quality and added value. Searching for authenticity and traceability information conforms to consumer psychology. Not only that, the country has also issued relevant policies to vigorously promote product traceability, which is of great significance for both enterprises and consumers, as well as anti-counterfeiting traceability.
Currently, Rui Liu is expanding his layout to a broader area, ‘I am preparing for personal investment in traceability technology service companies in the United States.’ This is one of Rui Liu’s current key tasks. It is understood that the company will focus on traceability project construction, solution design, and labeling equipment as its main business, introducing advantageous technologies to the United States, developing more products suitable for American customers in the US market, and relying on the rich supply chain management experience of Chinese companies and their experience in ensuring traceability technology and solution implementation and operation, ‘Establishing an industry chain based on technological research and development, quality assurance, and active sales as the pillar, to create value for the traceability technology industry in China and the United States.’ This is Rui Liu’s aspiration.
Published by: Nelly Chavez
