With a whopping 10.9 million followers on TikTok alone, it’s safe to say that Paris Kinsey, also known by his handle, brotherofcolor, is one of the most promising and successful content creators and influencers of his generation.
Paris Kinsey has been creating videos since 2011, but back then, it was nothing more than a hobby. Eventually, he found himself profoundly passionate and invested in his content, and it grew into something way bigger than he could ever have imagined. Things began changing for the better when one of his recordings went viral, wherein he lost cash to his sister over a bet. The content was reposted by a few celebrities and fueled his career further. As his content reached more audiences worldwide and his fame rose in the digital space, his supporters on TikTok, Instagram, and many other platforms also grew significantly.
With his name on the rise across various content creation platforms came the opportunity to work with brands as an influencer. On February 28, 2021, McDonald’s marked Paris Kinsey as a brand ambassador, a massive milestone for his career. The opportunity then led him to open more doors, and his followers only kept increasing every day. Determined to become a household name, the San Diego-based content creator stops at nothing to share his talent and demonstrate how he can help brands reach more audiences through his creativity.
“When I got verified on TikTok, it was an amazing feeling. Very similar to when I hit my first million follower milestone on TikTok,” shared Paris Kinsey. “Getting verified on TikTok was like the stamp of approval I was looking for to show that my hard work and consistency were paying off,” he added further. TikTok is by far one of the most rapidly-growing platforms today. Getting the recognition as one of the platform’s best content creators indeed proves how talented Paris is and how committed he is to rise above others. Becoming a social media influencer is not for the faint of heart, and Paris has displayed that he is brave enough to do whatever it takes to gain the spotlight.
Besides creatively amplifying brands, Paris Kinsey is also passionate and knowledgeable about anything related to fitness. He has been in the fitness scene for over eight years. He also shares tips and knowledge with people looking to join the military based on his experience in service for over eight years.
“I’ve always had the passion for creating content and music for others to enjoy. I never really thought of building my own brand until I joined TikTok and started having really good success,” Paris Kinsey shared. “In five years, I would like to have my brand more known around the world and to have more people discover what I have to offer,” he added. Paris also envisions appearing on television with his own show and aims to expand his career into the film industry.
Asked what advice he can give to aspiring content creators, Paris Kinsey said they should start with something that sparks passion inside. “Posting your content is the first step. Zero people will see your content if you don’t post it. Most people are barely finding out about my social media, but in reality, I’ve been posting skits since around 2012. Consistency is key, and all hard work pays off eventually,” Paris shared.