By: Chelsea Robinson
The “Berries & Cream” HydroJug hits $240 on resale as fans flood social media with over 60,000 comments ahead of launch.
PHOENIX, Ariz. | July 26, 2025 — Lifestyle influencer and entrepreneur Tori Halford officially launched her second collaboration with premium activewear brand ACTA on July 26th at 10:00 a.m. PST, creating an online stampede that led to a viral surge across social media. The highly anticipated drop saw thousands of shoppers flooding the website the moment it went live. Within just six minutes, the collection’s limited-edition “Berries & Cream” HydroJug Traveler had completely sold out.
The full collection featured ACTA’s signature Everyday Sweat Set, now refreshed in five Tori inspired summer-ready colorways: Grapefruit, Lemon, Watermelon, Light Gray, and White. While each color brought something unique to the table, it was the jug—branded, bold, and uniquely designed—that emerged as the breakout item of the drop. By mid-morning, “The Tori Halford HydroJug” had started appearing on secondary resale platforms, with prices reaching as high as $240. The rapid sellout and resale buzz elevated the drop to one of ACTA’s most talked-about collaborations of all time.
“One of ACTA’s most successful releases to date,” said a member of the ACTA team, reflecting on the overwhelmingly positive reception and intense buying activity surrounding the drop.
The Pre-Launch Giveaway That Fueled the Frenzy In the days leading up to the launch, Halford rolled out a multi-platform PR Box Giveaway designed to build buzz and reward early supporters. The campaign went viral across both TikTok and Instagram, garnering more than 60,000 combined comments as fans vied for a chance to win exclusive pre-release items. This early engagement helped create a groundswell of anticipation, converting social media energy into actual traffic and sales the moment the collection went live.
TikTok Giveaway Video: 45,900 likes and 15,000+ comments
Instagram Giveaway Reel: 13,700 likes and 17,600+ comments
Comment sections were filled with eager fans, some of whom had never entered a giveaway before, declaring their excitement in real time. Comments like:
“Cart full. Jug gone. Emotions high.”
“This giveaway made me set alarms for a water bottle.”
“Let’s be real, if something includes Tori Halford it’s gonna be good.”
…flooded the post threads. Tori’s content soared to the top of social media feeds hours before the official launch, putting the drop front and center for her massive audience.
A Launch Engineered for Instant Sellout ACTA and Tori Halford didn’t leave the sellout to chance. The 10:00 a.m. PST launch was reinforced by precisely timed social media content and marketing posts, creating a synchronized push that reached thousands of fans at once. This coordinated strategy ensured that everyone who had been following the campaign knew exactly when and where to shop.
The results were immediate.
The limited-edition HydroJug Traveler was sold out in six minutes
Several sizes of the Everyday Sweat Set were already showing “sold out” by noon
Fans began sharing eBay listings and tagging ACTA in restock requests within hours
The response was not just enthusiastic. It was electric. The hype spilled over into community threads, DMs, and comment sections, with fans asking when the next restock would be and if more colorways or jug designs were coming soon.
About Tori Halford Tori Halford is a wellness entrepreneur, mother, wife, and digital creator. She has cultivated a deeply engaged community around her content that emphasizes confidence, entrepreneurship, and everyday lifestyle inspiration. With a voice that resonates strongly with ambitious millennial and Gen Z women, Tori continues to be a driving force in both wellness, lifestyle and fashion circles online.
About ACTA
ACTA is a performance-driven activewear brand headquartered in Arizona, committed to merging high-performance design with real-world functionality. Known for its sleek designs and purpose-led mission, ACTA donates a portion of every purchase to clean water initiatives and mental health programs around the world.
The Tori x ACTA collection is available exclusively at actawear.com.
