By: Jacob Maslow

Congratulations on having a business successful enough to do a television commercial! Now that you have your product line or services ready to go, it’s time to think about how you will market them. Sure, social media and radio marketing have a widespread customer outreach. However, television commercials can provide more of a visual to viewers to convert into sales. Here are three things every business commercial should have.

The Commercial’s Purpose

A business commercial can have many purposes. They can educate viewers about the company and its general line of products and/or services. A commercial can highlight a specific limited-time promotion happening at your business to drive a sense of urgency in viewers to take advantage of the deal you have to offer.

Think about the purpose of the business commercial you are currently making and if it’s accurately portrayed in the commercial’s message. Your purpose may be one or more of these things including increasing sales, enhancing brand awareness, building brand loyalty, telling the audience about a new product or service offering, and generating new leads.

Call to Action

To make your television commercial truly effective, one key element stands out above the rest: the call to action. Without it, your ad might catch people’s attention with its visuals or storytelling, but viewers could be left wondering what to do next. A strong call to action helps bridge that gap by offering a clear, direct path forward. It not only provides guidance but also encourages people to take action immediately. The most powerful calls to action create a sense of urgency while staying engaging and persuasive.

If you’re crafting a commercial for your business, here are a few call-to-action ideas that could work perfectly:

• “Head over to our website now and seize this offer before it’s gone!”

• “Subscribe to our newsletter today and get a discount!”

• “Schedule your appointment with us today and enjoy the premier customer service experience!”

• “Call us and use the code to get 20% off your next purchase!”

Each of these examples draws viewers in with a clear direction and the motivation to act right away, ensuring your message leaves a lasting impact.

How Customers Will Benefit

Tell your customers your company’s purpose in a sentence or two. Do you sell products or offer services? Ensure you give a brief overview of what your company is about, including a blurb about your product or service offerings afterward.

While generating this part of your business commercial, identify viewpoints from the customers’ shoes. What makes your products or services valuable when a customer purchases them? Think further about what qualities of your company and its product line or service offerings set you apart from competitors. Maybe your products are of higher quality or your customer service team has a higher rating on Google than competitors.

Leverage these advantages over competitors to enhance your marketing angle in the commercial. You can do this by highlighting unique selling propositions, showcasing a customer’s success stories from utilizing your products or services, telling about any awards your company received during its time in business, displaying the cost advantages of choosing your company over a competitor, and incorporating special offers that customers can capitalize on when doing business with you.

When creating your company’s next commercial, make sure to include these 3 elements in it.

Published by: Nelly Chavez