Influencer marketing has become a crucial part of business as businesses rely on individuals with huge followings to help market their products and services to a broader audience. Seasoned sales expert and the founder of The Sales Connection, Kayvon Kay, is turning his attention to influencer marketing and how businesses can choose the right influencer for their brand promotion.
Kayvon Kay asks brands the critical question of whether they should hire an influencer to grow their business, and if they decide they need one, how do they figure out which one to trust and hire? His concerns stem from years of experience seeing many businesses hire the wrong influencer to work with. In his words, “My advice is to avoid going with any influencer that says yes to working with you. I have learned the hard and long way. You know you’re with the right influencer when you ask them the right questions. How long have you been in business? What’s your follow in line? What’s your marketing budget? They should not spend $500- $1,000 monthly on marketing. If they are, they are not the right influencers. Ask them how many leads alwasthey get in a day. And I’m not talking about leads that come into your funnel. I mean leads that actually book a call with you,” Kayvon explained.
As an expert in marketing for businesses, Kayvon Kay’s insight is quite valuable as he understands what a business needs to sell and rise to the top of its niche. He believes seasoned influencers are the most suitable for the best results because they already have the market’s trust and can deliver a strong campaign. “You must look at everything. Ask them how long they have been in the market. How does the market perceive them, and how is their marketing? How are their funnels? How many people are following them? How long have they been doing this? You have to cross all the Ts by asking the right questions. Go with someone who’s winning today. Don’t help losers become winners. Be in the business of helping winners win more,” Kayvon advised.
Kayvon Kay hopes to continue being the force driving brands, businesses and individuals to succeed in the marketing world. With over 20 years of being a master salesperson who has worked with high-level coaches, consultants, closers and entrepreneurs. His acumen as a reputable salesperson has been proven with his certification as Canada’s #1 Pharmaceutical Sales Representative. Many marketing experts have adopted his One-call Closer Methodology to close their sales. His multimillion-dollar coaching program teaches advanced selling techniques that enable his students to understand that the “Art of the Close” is highly-vaunted and sought-after in the marketing world.
While he continues to make an impact with his expert marketing skills, Kayvon Kay hopes to share knowledge with the important people that need it the most. This is why he shares tips and strategies and delivers keynote speeches at various global business events.
