By: Maria Williams
Founded over four years ago by Ali Raza Shaikh, Elderberry Media was established in Sindh, Pakistan. During this time, Shaikh embarked on a digital journey to develop a startup that would make waves. With determination, perseverance, and a vision to succeed against the odds, he built Elderberry Media from scratch with limited resources—not just navigating the challenges of the digital world but also learning invaluable lessons along the way.
Elderberry Media began with what its CEO says were humble beginnings, during which Shaikh says he and his company faced numerous challenges. Building a client base from scratch, competing with established agencies, and adapting to ever-changing algorithms and trends forced them to think creatively to remain afloat.
“Every hurdle we tackled became a badge of honor as we grew,” Shaikh says. “From late nights tweaking strategies to learning from failed campaigns, each setback was a lesson in disguise.”
Shaikh notes that their engagement metrics skyrocketed when Elderberry Media finally landed its big clients. With glowing feedback, each triumph made every challenge worthwhile, especially in an industry where adaptability is key.
Whether it be mastering the art of creating thumb-stopping content or even deciphering what Shaikh describes as the “ever-elusive algorithm,” he and Elderberry Media have faced some setbacks. However, he also states that with each setback came a nugget of wisdom that not only guided them forward but shaped their business approach. Shaikh states that they “discovered the power of authenticity” while building genuine connections with their audience and claims that staying true to their brand’s voice has kept them going for so long.
Elderberry Media’s staying power has allowed them to work with over 200 influencers worldwide, during which they have given “an immense boost of followers and views to several,” including who Shaikh describes as “the game changer of Facebook.” Their team of skilled professionals is fluent in social media practices. Their video editors, creative, technical educators, and moral compass believers help shape not just Elderberry Media’s brand but those of the clients they work with. With services such as brand boosting, social media strategy, video production, and content creation, they work to track and measure trends and algorithms and optimize their work to deliver results with tangible feedback. Their agency, they say, helps influencers gain real influence.
Shaikh describes their work process as “simple and clean.” Their three-step method, during which they brainstorm content, find and gather the elements, and then implement their findings to create the content, focus on what drives people to stop and engage with the content at hand, ensuring that you receive not just interaction but feedback as well.
Elderberry Media’s future aspirations are “as vast and dynamic as the landscape they operate in.” Shaikh, its CEO, dreams of the company becoming a trailblazer in the industry, setting new standards for creativity, innovation, and impact.
“Our vision extends beyond just numbers and metrics,” Ali Raza Shaikh says. “We aspire to leave a lasting legacy of creativity, integrity, and positive change in the ever-evolving world of social media.”
Published by: Khy Talara
