Pivottv Media is a trailblazer in the world of sports entertainment, with its creative approach to designing customized strategies for clients. With a wealth of experience and a strong presence in sports startups, including prominent projects like SlamBall and the NBA, Pivottv Media continues to set the pace, praised for its significant contributions to the global sports industry.
Pivottv Media’’s vision is to connect with sports fans of all kinds, from casual fans to the most avid followers of various sports, as well as the marketers who want to reach this passionate fan base. They bring their vision to life by using content and brand marketing strategies and embracing emerging technologies. Pivottv Media’s target audience includes the leaders and decision-makers in the sports industry, from industry giants like ESPN and other sports networks to the wider globalTV space, sports media marketers, and college athletics.
Terry Lyons, Co-Founder of Pivottv Media, sums up the company’s mission: “We see our business as the bridge between the exciting world of sports and the passionate fans who make it all possible. Our ultimate goal is to connect with fans and ensure that high-quality content resonates with them, bringing joy and excitement to fans everywhere.” Lyons, a seasoned sports industry professional, is well-known for his role as the head of the NBA’s international communications division from 1992 to 2008. In the 1980s, he also served as the NBA’s director of media relations and helped with communications for USA Basketball during five Summer Olympic Games.
Pivottv Media is more than just a conventional sports media company. The company excels in creating customized, direct-to-consumer events, using an extensive network of media connections. This enables emerging organizations to take advantage of new opportunities, build communities, and optimize the use of both traditional and social media distribution channels.
Their impressive portfolio includes collaborations with various sports startups and notable projects with SlamBall, Fantasy Sports, and NBA TV. Pivottv Media’s core offerings include strategy consulting, content creation and distribution, technology, media production, streaming, and revenue management. Ken Adelson, Lyons’ business partner, leads the broadcasting at SuperMotoCross for NBC Sports and the Peacock Network. Adelson has also been the executive producer for America’s Best Racing on FOX Sports and played a key role in transforming the National Hot Rod Association’s (NHRA) broadcast and online efforts with NHRA All-Access, which FOX Sports also aired. Lyons and Adelson have a history of successful collaborations, including the launch of NBA TV during their time at the National Basketball Association.
Lyons stresses the company’s unwavering commitment to innovation in the sports entertainment industry, saying, “We never rest on our laurels; there’s always more to learn. Our relationships within the industry have been crucial in adapting to industry changes and emerging with a greater edge each time.”
Pivottv Media continues to carve its legacy in the sports entertainment industry, with its vision, customized strategies, and dedication to viewer satisfaction as its guiding principles. The company’s ability to create memorable sports experiences for fans worldwide makes it a trailblazing industry leader.
The remarkable trajectory of Pivottv Media within the sports entertainment industry stands as a testament to its unwavering dedication to innovation and fan involvement. Led by a diverse and highly skilled team, which includes industry stalwarts Terry Lyons and Ken Adelson, the company has firmly established itself as a pioneering powerhouse in the sports media realm. As Pivottv Media continues to evolve, its impact on the industry is set to grow, further solidifying its position as a pivotal player in shaping the future of sports entertainment.
