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On the Radar: A Woman’s Dream For Change

A proud Saudi woman, Nasreen Alissa dreams of helping her countrywomen know their legal rights

A lawyer and an entrepreneur, Nasreen Alissa is one of many Saudi females aiming to make a difference for women. Alissa is the founder of a law firm Nasreen Alissa Law Firm – one of the few female-owned law firms in the Kingdom – and the creator of the pro-bono app ‘Know Your Rights.’

Alissa returned to her homeland after completing her education in Canada and United Kingdom in 2012. Coming back home after experiencing a glimpse of the west was a mixed bag of surprises. With the Kingdom eyeing a new decade, global recognition, and economy, women had little idea about their legal options. Saudi women have been an integral part of the national ecosystem. It is a reality that the Kingdom has generously offered ambitious women opportunities. But many females are unaware of their civil rights. Addressing this void became the foundation for Nasreen’s ambitious dreams of empowering her country’s women.

Life at Home and Abroad

Growing up with four brothers at home, Nasreen’s take on life was different. She aspired to unleash a wave of change from a young age. Fueled by her passion and intent, Nasreen weaved her way to clinch four degrees, two B.A.s, and two Masters. Alissa practiced law at an international law firm, Freshfields Bruckhaus Deringer LLP. The Saudi lawyer gained valuable experience in commercial, corporate, modern technologies, and intellectual property rights.

The tale of Alissa’s inspiring success has gone a long way. She was named the Woman of the Year (law) in the Arabian Business KSA Women’s Excellence Awards. In recent times Nasreen has also been a recipient of the Information Technology Lawyer of the Year (Saudi Arabia) in 2022 by Lawyer Monthly’s Legal Awards.

A Glimpse Inside the Know Your Rights App

Created four years after her return, Know Your Rights is a key for Saudi women to learn about their rights in detail. The mobile application is the true form of Alissa’s vision to make a difference and prepare women to take on professional roles. A few months after the inaugural, the app managed to gain 50,000 plus subscribers and international recognition.  

The ambitious application aims to answer legal questions that many females are unaware of. The idea is to provide a brief understanding of the basic civil rights granted to women, so they gain a thorough understanding of the rights they are guaranteed and entitled to in the country. Today, Saudi women are eying to occupy key official positions and contribute to Vision 2030. Nasreen’s goal is to empower and educate native women about their rights before they enter the global spectrum. Since its inauguration, Alissa’s brainchild has been a torch-bearer for thousands of women, helping them understand how to protect their legal rights in all walks of life.  

The Vision Behind the Law Firm

The growing success of Know Your Rights pushed Nasreen to explore new dimensions. Ten years after returning to her country Nasreen laid the foundation of The Law Firm of Nasreen Alissa. According to Alissa, the firm envisioned providing informed legal assistance to Saudi female natives. Headquartered in Riyadh, Saudi Arabia, the law firm primarily focuses on corporate and commercial matters. The groundbreaking success of the Know Your Rights app played a pivotal role in transforming her firm into one of the most prestigious firms in KSA.

Looking at the Future

Nasreen’s plans for the app reflect the zeal and hope of Saudi women. She aims to transform the app according to the changing needs of Saudi females. According to the Know Your Rights founder, they are continuously updating the interface to match the requirements of their fellow countrywomen. The people behind the curtain closely monitor the evolving Saudi society and make the app user-friendly, usable, and updated with the latest needs and requirements.

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