In the fashion world, finding luxury goods that align with your values can be difficult. Giulia & Romeo, a new female-founded, vegan brand, is here to change that.
Giulia & Romeo’s founder and designer Daniela Brunner is standing up to animal cruelty. She says “This pursuit wasn’t just about fashion; it transcended into something far greater – a global charity for the voiceless animals. Every step of the way, my mission was to channel the brand’s success into a powerful force of good. The heartwarming twist lies in the fact that 100% of the profits generated would be devoted to supporting the cause, becoming an unwavering lifeline for those who cannot speak for themselves.”
The luxury line is completely vegan and focused on sustainable practices. Producing all styles from maxi dresses to pants, shoes, and accessories, the brand has everything you need – without what you don’t.
The pieces are colorful, sparkly, and unique all while helping the environment.
Brunner founded Giulia & Romeo in 2018, after the birth of her son Romeo. She set out to fill a gap she saw in the market. She felt fashion was missing a sustainable, animal cruelty-free line that still felt luxurious and exclusive. She wanted to create something stylish yet still environmentally friendly.
Now, the brand donates 100% of its profits to animal protection organizations.
Brunner describes the disheartening feeling she gets while envisioning the suffering animals face daily to produce items we eat, use, and wear. She believes the choice to help suffering animals should extend beyond what you put in your body to what you put on your body.
Brunner’s top three personal values are “Integrity, consciousness, and ethics” and her collections certainly align with these. She says “With passion as the driving force and compassion as the guiding light, this remarkable venture set out to redefine not just fashion but the very essence of giving back to those in need. In a world where style and compassion rarely coexist, my journey in creating “Giulia & Romeo” seeks to make a profound impact, one stylish and cruelty-free step at a time.”
The brand frequently posts inspiring information on its social media platforms urging followers to respect animals. Brunner even shares her experiences rescuing various animals from bunnies to sheep.
She describes her choice to start the brand “The main spark behind this extraordinary endeavor was a personal quest for stylish, cruelty-free fashion that seemed elusive in the market. With a resolute desire to fill this void and create something truly exceptional, the idea of curating a unique collection for everyone, not just myself, began to take shape.
Giulia & Romeo collections are handcrafted in Germany and never mass-produced. Most products are limited edition and the collections are even delivered in an environmentally sustainable manner.
The brand only works with tailors extremely close by and values the health of the planet during the production of its items.
Brunner says the vision of the brand “Seeks to illustrate the seamless fusion of chic, high-end fashion with a conscience. We’re devoted to creating alluring, sustainable pieces that eschew cruelty in all its forms. As we embody the change we yearn to see in the world, we’re demonstrating that responsible and glamorous fashion can coexist beautifully.”
Giulia & Romeo currently only produces women’s lines but is set to release mens fashion soon.
The brand’s items are priced at the luxury end of the spectrum to preserve their ability to act sustainably and care for the environment.