There’s a growing shift in how entrepreneurs recharge, refocus, and rethink their businesses. It’s no longer just about boardrooms or standard workshops. Increasingly, it’s about experiences that aim to transform both the leader and the business.
Award-winning filmmaker, entrepreneur, and the founder of ATLAS, Neo Ross, is bringing this philosophy to life.
Neo has seen notable success through creating “White Glove” leadership events. Focusing on business growth with mental wellness, his work integrates biohacking and longevity, all set in inspiring destinations.
His most recent event, “Beyond Yourself” in Provence, demonstrates that this approach has potential benefits. Held on a private estate surrounded by olive groves, this five-day experience aimed to foster clarity, purpose, and business strategy, and it was fully booked.
The Man Behind the Movement
Neo Ross is not just an event designer. His background is a blend of filmmaking, entrepreneurship, and a passion for personal growth. He is also the creator of BREAKTHROUGH, a documentary that has inspired many worldwide. Available on Amazon and Apple TV, the film carries a message about turning adversity into opportunity.
Neo brings this mindset into his events. He believes memories and experiences are becoming increasingly valuable assets. According to him, people will likely prioritize accumulating these in the future. This philosophy shapes how he designs each event. It’s not just about where you go. It’s about what shifts internally while you’re there.
Inside the “Beyond Yourself” Premium Business Event in Provence

Held in Domaine de la Chapelle, a private estate nestled between Saint-Tropez and the Verdon Gorges, the leadership event gathered 28 founders and entrepreneurs from 8 countries. The goal was to step away from daily chaos and explore ways to achieve clarity, focus, and develop growth strategies.
The event setup provides:
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A Curated Setting
- 14 private rooms
- 5 hectares of olive groves
- Near picturesque vineyards and hiking trails
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Balanced Agenda
- Morning wellness routines
- Deep-dive business masterminds
- Biohacking and longevity sessions
- Outdoor activities and premium restaurants
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High-Impact Outcomes
- Clearer company visions and missions
- Stronger team alignment toward future goals
- Improved performance mentally and physically
The Measurable Impact
Following participation in Neo Ross’ events, several entrepreneurs have reported substantial business progress. A client case study from September 2023 to 2024 showed a 42% increase in EBITDA after attending one of Neo’s events.
Results Participants Have Reported:
- Faster decision-making
- Better team trust
- Marketing campaigns became more effective
- Client experiences improved across all stages
- Higher talent performance with new incentive models
- A more defined process for strategic planning and execution
- Closer founder relationships
A Business Model Built on Experience
Neo’s company, ATLAS, now runs events across various locations worldwide. Past events have been hosted in Mykonos, Menorca, Costa Rica, and Mexico, while upcoming destinations include Sri Lanka, Namibia, and Saudi Arabia.
Each location is carefully selected. Every business event is designed to combine business focus with wellness, longevity, and mindset transformation.
Why Founders Keep Coming Back
Apart from the setting, entrepreneurs are drawn to ATLAS because of the outcomes. As Neo says, “Our experiences aim to provide measurable, positive ROI.” This availability of clarity, strategy, and personal renewal in one location is relatively rare in the business world.
Key Benefits Participants Have Highlighted:
- Complete mental reset
- Clarity on business direction
- Strengthened leadership presence
- Renewed energy to grow their companies
- Meaningful connections with peers worldwide
The Power of Story: BREAKTHROUGH
Neo’s work for personal growth and transformation is fueled by a traumatic incident in his early adulthood, after which he found healing through Dr. John Demartini’s work. The documentary BREAKTHROUGH shares stories of resilience and growth. It reflects the same message participants experience at the company founder’s event: that significant challenges can sometimes lead to valuable opportunities.
Available on platforms like Amazon and Apple TV, BREAKTHROUGH has earned nominations and several international awards. It’s yet another way Neo is influencing leaders worldwide.
Summary
The success of “Beyond Yourself” in Provence marks an important step forward. With new destinations lined up and demand continuing to grow, ATLAS is expanding its offerings. Neo continues helping founders and leaders experience transformation, both in life and in business.
These business events are open to those who are ready to step beyond their usual limits. And judging by the positive feedback from Provence, it seems that more leaders are beginning to see the value in such an experience.



