The Lack of Emphasis on Product Lifecycles in Modern Marketing
June 20, 2025
With marketing trends shifting quickly and digital platforms always demanding attention, fundamental concepts can easily get overlooked. One such cornerstone of marketing strategy, the product lifecycle, often seems to receive less direct emphasis than its importance warrants. While every product, whether a physical good or a digital service, still progresses through distinct stages from its inception to its eventual decline or transformation, the strategic implications of these phases sometimes get lost in the day-to-day hustle
