While it is inarguable that the transformation of the music industry in light of the recent advancements in digital technology has allowed artists to connect with people from all parts of the globe, it is also undeniable that there is now a divide between musicians and listeners—a divide that results from a lack of awareness about how to expand one’s reach and increase visibility. In many cases, the primary factor that separates an aspirant from their target audiences is the reliance on traditional marketing methods. However, if there’s anything that powerhouses like Lil Nas X and Olivia Rodrigo have proven, it is the fact that establishing a digital footprint plays a significant role in rising to the top of the music scene. Volume Digital, a full-service marketing company that Logan Simmons and Zach Conley founded, helps bridge the gap between those under its wing and their intended listeners.
A digital marketing agency that caters to independent artists, record labels, and other go-getters wishing to make waves in the highly competitive music scene, Volume Digital is focused on “release-support based services,” where it helps clients promote their music and ensure that their releases gain the right momentum and make a buzz in an industry that sees countless tracks dropped every day. Additionally, the widely recognized firm also assists with digital artist development, scaling an artist or record label’s presence across today’s online platforms.
At the helm of Volume Digital are two entrepreneurs and marketing experts whose in-depth understanding of the field and commitment toward propelling clients toward the limelight has enabled the agency to reach great heights in the years since its establishment. Logan Simmons, a well-accomplished guru known for his proven-and-tested tactics, gained extensive knowledge of the trade when he traveled the country and got heavily involved in online sales and digital marketing.
Zach Conley, the other mogul behind Volume Digital, teamed up with Logan Simmons in late 2017. He brings to the table a solid background and an impressive portfolio. He started his career in the world of marketing at the age of twenty-one, working with multiple major record labels and lending their signed acts a hand in cementing a name on social media.
Along with their experience working with some of the most prominent record labels, artists, and brands, their entrepreneurial acumen has made it possible for Zach Conley and Logan Simmons to put Volume Digital at the forefront of the industry. Currently, they continue to help clients eliminate the divide separating them from their target listeners and hope to assist more musicians and record labels in doing the same in the future.
The strategic minds behind Volume Digital aim to solidify the company’s reputation even more solidly in the years to come. Along with setting their eyes on providing new platforms that artists can use to market themselves without needing a traditional agency, a marketing representative, or a label behind their back, Logan Simmons and Zach Conley are also planning for the agency to advance into music technology and provide clients with self-service marketing automation systems.