By: Taylor Brooks

Have you ever wondered how a simple follow-up could transform your business relationships? Gavin Lira, co-founder of The Empathy Firm, knows just how powerful a well-timed, well-crafted message can be. In today’s digital landscape, leveraging online media features is not just about getting your name out there; it’s about strategically re-engaging prospects who are on the fence. Here’s how Gavin Lira and his brother, Grant Lira, are mastering this art and helping others do the same.

The Power of Online Media Features

Online media features are more than just vanity metrics; they’re powerful tools for establishing credibility and building trust. When your business is featured in reputable publications or podcasts, it signals to prospects that you are a trusted authority in your field. But the key is in how you use these features to follow up and re-engage those prospects who have shown interest but haven’t yet committed.

Targeted Follow-Up: The Sniper Approach

When it comes to re-engaging prospects on the fence, a targeted, personalized approach is crucial. Gavin Lira advises taking a sniper approach rather than a shotgun one. This means focusing on individual prospects with tailored messages that resonate with their specific concerns and interests.

Email Scripts for Re-Engagement

Gavin Lira provides a straightforward yet effective email script for re-engaging prospects using online media features. Here’s how it goes:

Subject Line: Wanted to share this with you

Body:

Hey [PROSPECT’S NAME],

I was thinking earlier today about our last conversation and thought that this might be helpful to go more in-depth on some of what we hit on.

[ARTICLE LINK]

This article that we were featured in does a good job showing how we help with [WRITE RELEVANT DETAIL].

Best,

[SIGNATURE]

This email works because it’s personal, concise, and provides value without being pushy. It reminds the prospect of your previous interaction and offers additional information that can help them make a decision.

Leveraging Podcasts for Follow-Up

Podcasts are another excellent medium for establishing authority and trust. Gavin Lira suggests a similar approach for following up with prospects after being featured in a podcast. Here’s the script:

Subject Line: Good listen relevant to our last convo

Body:

Hey [PROSPECT’S NAME],

I was thinking earlier today about our last conversation and thought that this might be helpful to go more in-depth on some of what we hit on.

[EPISODE LINK]

This podcast that we were in does a good job of showing how we go about [WRITE RELEVANT DETAIL].

Best,

[SIGNATURE]

Again, the message is personal, concise, and adds value. It leverages the credibility of the podcast feature to reinforce your expertise and remind the prospect of your previous discussion.

The Results Speak for Themselves

By using these strategies, The Empathy Firm has helped numerous businesses turn hesitant prospects into committed clients. Gavin Lira emphasizes that the key is consistency and personalization. Each follow-up should be tailored to the individual prospect, referencing your past conversations and providing relevant, valuable information.

Conclusion

In the competitive world of business, following up with prospects who are on the fence can make all the difference. Gavin Lira and The Empathy Firm have proven that leveraging online media features in a strategic, targeted manner can re-engage these prospects and convert them into loyal clients. By using simple, personalized follow-up scripts and emphasizing the value of your media features, you can build stronger, more trusting relationships with your prospects.

For more insights and tips from Gavin Lira, be sure to check out The Empathy Firm’s latest features and podcasts. Remember, a well-timed follow-up could be the key to unlocking your next big opportunity.

Published By: Aize Perez