By: Hannah Scott
Where does automation technology lie within the Search Engine Optimization realm? The rise of Artificial Intelligence has given us a glimpse of how rapidly this technology is spreading, with people starting to adopt it into their daily lives. It forces businesses to adopt AI or become obsolete.
Kyle A. Duncan, CEO of Kyle A. Duncan Agency, an agency focused on SEO practice for businesses, penned an article about the unmissable benefits of AI in SEO.
The Latest Automation Tech
With AI, everything that used to take time now only takes seconds, and when combined with SEO, the possibilities are endless.
“AI in the realm of SEO marks a significant shift in how digital marketing strategies are crafted and executed. Incorporating AI into SEO practices boosts efficiency and elevates the accuracy and relevance of content created for target audiences,” Kyle A. Duncan said about AI.
With AI in the picture, SEO got a makeover from manual analyses and educated guesses to fit the puzzle into a narrative that a business hopes to own. The evolution of AI in SEO has AI tools assist in deciphering complex search engine algorithms. SEO became more efficient.
Benefits of AI in SEO
Besides enhanced efficiency, AI helps identify patterns and trends that would otherwise go unnoticed. This is a gold mine for SEO, as businesses can get valuable insights into the optimization process.
For content strategy, AI-driven keyword research puts a whole new perspective on it. “AI keywords enable precise targeting and improve search engine ranking,” Kyle A. Duncan said.
Additionally, AI-driven keyword research has revolutionized how SEO professionals approach content strategy, enabling more precise targeting and improved search engine rankings.
Integrating AI efficiently to automate SEO tasks and fix some issues gives businesses more freedom to focus on strategic moves.
In the past, SEO needed a team huddle to work and tasks divided to keep up with the algorithm. Now, with automation, a business blog can produce up to five pieces of content per day or duplicate content to supply.
The Threat of Accuracy
Even with its ease, another threat looms: accuracy and reliability. In the past, content was produced by careful research and by watching trends. Keywords are researched to determine and guess how search engines will act.
With AI, the guessing part is minimal, but so are the content originalities. Even with search engines running to develop in-house AI tools, SEO’s old principle stays the same when it comes to original content.
“In the dynamic digital landscape, maintaining accurate search listings is crucial. AI tools are instrumental in updating business information across various real-time platforms. Still, accuracy is vital for businesses to capitalize on immediate conversion opportunities, especially in local and global search listings,” said Kyle A. Duncan.
In other words, automation is excellent for duplication but not for quick and original ideas that search engines have been favoring.
The Takeaways
After all, automation tools are just tools. The fact that search engines want to use AI doesn’t mean that the algorithm can overlook auto-generated content. SEO is a dance between quality, original content and technical on-page SEO practice, and the welcoming of AI is always meant to assist rather than replace.
“Can AI fully automate SEO content creation? The answer is yes and no. While AI assists in content creation, human intervention is necessary for crafting compelling and engaging content,” Kyle A. Duncan emphasized.
When it’s treated as an automation tool, AI works wonders with SEO. Think about keyword analysis to compare which one works well or an image is generated to complement the blog post with the company’s branding. That’s the sweet spot.
Published by: Khy Talara
