By: Hsu Fu Chi
A single point becomes apparent as the beginning of the Lunar New Year draws close: Hsu Fu Chi is growing progressively more popular in the sweet scene in the Bay Area. One of America’s most beloved shops, Costco, in the Bay Area region recently reached a sweet partnership with the Chinese food business, whose name is recognized for producing traditional baked goods and sweets, especially crispy peanut candy. For Hsu Fu Chi, this is a critical accomplishment toward achieving its objective of gaining over the hearts and palates of mainstream American consumers.
As word of mouth spreads about their delectable offerings, more and more Bay Area residents will be able to experience the flavors of Hsu Fu Chi. This partnership with Costco not only signifies a milestone for the Chinese food business but also heralds a new era of accessibility for traditional Asian sweets in the American market.
Head of international operations at Hsu Fu Chi Huang Yi said, “We are thrilled to bring the taste of traditional Chinese sweets to more consumers in the United States. Crispy Peanut Candy is a staple in Lunar New Year celebrations, and we are excited to make it a household name worldwide.”
The course of Hsu Fu Chi to the shelves of Costco in the Bay Area region filled with crispy peanut candy couldn’t have been an overnight phenomenon. The company has been gradually extending its influence beyond Walmart to include huge internet companies like Yami and Weee!. The exposure to crispy peanut candy has grown as a consequence of this purposeful expansion, which additionally brought more people to the items.
Hsu Fu Chi’s participation is remarkable since the Costco Bay Area region is commonly referred to for tight brand inventory requirements. It’s evidence of the brand’s excellence, tastes, and popularity among middle-class Americans. Hsu Fu Chi offers more than 1,200 product variations, ranging from candies, pastries, Sachima, chocolates, and jellies, to suit every taste, and one of their best-selling products is crispy peanut candy, which is taking up the whole Bay Area region by storm.
Hsu Fu Chi was created in 1992 and has since grown into an internationally recognized symbol for Chinese culture and the Lunar New Year celebration. Its significant production facility ensures a steady supply of delicious delicacies with an incredible daily manufacturing capability.
Hsu Fu Chi’s accomplishments, however, go beyond national borders. The candy and other goods it manufactures have been gaining popularity in Malaysia, Vietnam, and Canada, proving that good taste knows no geographical bounds.
Hsu Fu Chi’s status in international festivities is further cemented by the UN’s recent declaration of the Lunar New Year as a holiday. Hsu Fu Chi’s cakes and crispy peanut candy are set to become an international staple for Lunar New Year celebrations as more people join in the fun.
Hsu Fu Chi intends to enter additional foreign markets in 2024 in order to satisfy the appetites of even more ardent customers with the flavor of tradition. Hsu Fu Chi is aiming for sweet success and is well on its way to becoming a worldwide sensation, one crispy peanut candy at a time.
Published by: Martin De Juan
