By: Publicity for Good

The functional barley water brand teams up with BORROKA Promotions for the June 21 MMA event in Laughlin, Nevada

In the heart of the Mojave Desert, where temperatures rise and fists fly, fighters competing at BORROKA 3 on June 21 will have more than skill and stamina in their corner. They’ll also have Graasi, the clean-label, barley-based functional water brand that’s gaining recognition among athletes, health seekers, and performance-driven pros.

Graasi has signed on as an official sponsor for BORROKA 3, a notable MMA showcase hosted by BORROKA Promotions in Laughlin, Nevada. The event brings together emerging talent from across the Southwest, offering fighters a platform to prove themselves and a fan base ready to roar.

For Graasi, the partnership is a natural fit. The brand’s focus on nutrient-rich hydration—using organic barley grass and zero added sugar—aligns with the discipline and intensity fighters bring to the cage. It’s a collaboration rooted in performance, purpose, and community.

“Partnering with Graasi Water is a strong fit,” said Randel Aleman, founder of BORROKA Promotions. “Our fighters demand focused performance and recovery. With Graasi’s focus on clean, nutrient-rich hydration, we’re giving our athletes additional support in and out of the cage.”

BORROKA 3 is expected to draw a significant crowd and stream to thousands of fans, all hungry for action. But behind the scenes, it’s the preparation that sets the tone—intense training, rapid recovery, and intentional choices about what goes into the body.

Graasi delivers on that promise. Each bottle contains organic ingredients, detoxifying barley grass juice powder, and immunity-supporting benefits with vitamins C, D, and zinc for clean hydration —with low sugar, no artificial flavors, or unnecessary additives.

According to Peter Lipari, a MAG agent representing many of the event’s fighters, the collaboration goes deeper than logos on a banner or bottles in a cooler.

“This partnership is about more than branding—it’s about performance, preparation, and purpose,” Lipari said. “Graasi Water and BORROKA share a commitment to building resilient athletes and healthier communities, and this is just the beginning.”

Graasi isn’t trying to be another trendy sports drink. The brand was founded with a mission to bring functional, plant-powered hydration to people who value health, clarity, and resilience—whether they’re hitting the gym, stepping into the octagon, or just trying to feel better in their daily lives.

The sponsorship with BORROKA Promotions allows Graasi to support a growing community of fighters who embody those values. It also introduces the brand to a new audience of fans who may not yet know the benefits of barley water—but will now have a front-row seat to its potential benefits.

In the lead-up to the event, Graasi will be featured throughout the fight week programming and at the venue, giving athletes, fans, and media a taste of its signature lineup. The brand’s presence at BORROKA 3 marks a noteworthy step into the performance sports space, with more partnerships and appearances expected in the months ahead.

“These athletes put everything on the line,” said Lipari. “They need tools that support the work they do behind the scenes—hydration that aims to work as hard as they do. That’s what Graasi brings.”

As fight night approaches, the focus is on strength, strategy, and recovery—and for the team at Graasi, that means delivering more than hydration. It means standing behind the fighters who are building something meaningful and lasting, one round at a time.

BORROKA 3 takes place Saturday, June 21, in Laughlin, Nevada. For tickets and more event details, visit borrokapromotions.com.

Disclaimer: This article is intended for informational purposes only and does not replace professional medical advice, diagnosis, or treatment. Individual results with the products mentioned may vary based on personal health conditions and lifestyle factors. Readers are encouraged to consult with a qualified healthcare provider before making any changes to their diet, hydration, or wellness routines.