In the dynamic realm of holistic wellness brands, a select few resonate deeper, transcending mere business motives to champion a cause. &Better Holistic Wellness is emblematic of such pioneering ethos. Spearheaded by visionary co-founders, Ercan Ceviz and Ersan Ceviz, &Better is not just about products; it’s about an inspirational journey, rooted values, and a driving purpose.
&Better’s foundational principles find harmony with the ideals of Dadandmatter: a philosophy grounded in authenticity, purity, and continuous self-enhancement. The pursuit of self-betterment seamlessly aligns with the brand’s mantra of feeling, looking, and doing better.
Ercan Ceviz’s origins trace back to the enigmatic blend of Istanbul, Turkey, a city where history, culture, and diversity interlace. This cross-cultural backdrop enriched his perspectives, crafting a worldview where tradition melds with modernity. Starting his professional voyage with Procter & Gamble, Ercan imbibed the profound influence of commonplace products in elevating everyday experiences. Later transitioning into management consulting, Boston became his new home – a city synonymous with intellectual vibrancy and rich history. But it wasn’t just a career switch; it was the fruition of his long-held admiration for the Boston Celtics.
Throughout his management consulting tenure, Ercan’s expertise steered leading holistic wellness brands, but the transformative moment of his life was the birth of his daughter. Simple routines, like showering, began to represent therapeutic sanctuaries. This personal epiphany seeded the inception of &Better Holistic Wellness, a brand synonymous with sustainability, organic ingredients, and uncomplicated elegance. Ercan’s diverse journey, from Istanbul’s lively streets to Boston’s intellectual corridors, shapes the brand’s soul, manifesting his ethos of simplicity, sustainability, and impact.
Ersan Ceviz, the brand’s other luminary, embarked on his journey in the cultural tapestry of Istanbul, enriched by German education and a kaleidoscope of cultural experiences. With academic accomplishments in Physics and an MBA pursuit, Ersan’s professional trajectory steered him to Nestlé, where he championed avant-garde e-commerce initiatives. However, in 2018, a transformative sabbatical beckoned. Ersan delved into the heart of Central and South America, capturing its essence as a street photographer.
At &Better, Ersan melds creativity with leadership. His photographic prowess doesn’t merely illustrate the brand’s narrative but elevates it, echoing the themes of self-exploration, mental equilibrium, and a minimalist essence imbibed during his South American sojourn. A trip to Milan in 2022 further refined &Better’s ethos, infusing it with Italian sophistication, underscoring its unwavering commitment to excellence and sustainability.
Ersan’s eclectic interests, spanning from CGI to esports and specialty coffee, not only accentuate his innovative zest but also potentiate collaborations, ensuring &Better’s continual evolution.
Together, they advocate for a world where holistic wellness transcends routine, metamorphosing into soul-enriching experiences, forging a path towards a greener, fairer future.
&Better’s product suite is an ensemble of meticulously crafted holistic wellness essentials, encapsulating everything from shampoo bars to artisanal gift sets. But what distinguishes &Better is its unwavering commitment: sustainable practices, vegan offerings, and travel-friendly solutions.
In this new age of holistic wellness defined by &Better, it’s more than a brand; it’s an elevated way of living, empowering you to make conscious choices that resonate with self-betterment.
Published by: Martin De Juan
