Viva Tequila Seltzer is the freshest contestant in the alcohol seltzer boom that emerged in the early 2010s. Founded in 2020, this light alternative to tequila spirits offers a premium blanco tequila seltzer that balances health and considers wellness for consumers. Viva Beverages, Inc. wants to change the status quo for the next generation of drinkers. Founders Morgan, Stephen, and Chris plan on activating a larger team to be able to scale healthy seltzer drinks, specializing in tequila.
During the pandemic, a casual golfing session among friends led to a promising idea regarding the Tequila craze and Big Alcohol’s rushed attempt at the growing category. The Viva Beverages team was soon born, and drink research began. Viva’s first four flavors: Huckleberry, Elderberry, Watermelon, and Grapefruit, present a diverse range of flavors while low in calories. The company’s diligence and focused energy of this early startup propelled Viva into the competitive spirits market.
A successful product soft launch on July 24, 2021, welcomed seltzer enthusiasts to experience “Tequila in a can.” An official debut at Seltzerland in Boston, Massachusetts, provided the foundation for the Viva Beverages team to ship its flagship product across various stores in the Boston area on Thanksgiving Day. Thanks to early success and a promising outlook on growing their target demographic, Viva Beverages gained a significant advantage in a stiff industry against their seltzer competitors. Individuals who prioritize their health and wellness form a promising customer base. They can enjoy themselves while maintaining a balanced approach to their alcohol consumption. Each can of seltzer contains 88 calories with no carbs, sugar, GMOs, or gluten. Additionally, Viva Beverages seltzers are all keto, vegan, and paleo-friendly so they can be enjoyed by everyone! Viva’s Tequila Seltzers has an ABV that is 4.5%, which is 0.5% higher than the average seltzer competitor. To date, most hard seltzers in the market do not pack the same punch as a cocktail, but opting for a cocktail has its negatives. Removing unnecessary ingredients helps Viva deliver a worthwhile product worth every penny for the consumer.

The new-found venture, Viva Beverages, earned the #1 hard seltzer award at the San Francisco World Spirits Competition. Soon after, a profitable sponsorship with the Spartan Race would stamp Viva Beverage as a newcomer in the industry. Continuing to build on new sponsorships, Viva Beverages has recently announced a multi-year partnership to become the official hard seltzer of the Tampa Bay Rays and Tampa Bay Rowdies. Viva looks forward to enhancing Tropicana Field by way of the new Victory Ledge seating area, a new and fun way to catch all of the action while enjoying your favorite tequila seltzer!
As Viva enters the expansion phase, tequila fans can soon enjoy the convenience of finding a healthy alternative to tequila at a local liquor store or market. Viva Beverages, Inc. wants to jumpstart a new generation of drinkers. The stigma around drinking relates more to difficulties one may experience when aging. If you want to keep your habits while creating the space to enjoy life, consider Viva’s light and refreshing Tequila Seltzer.

About Viva Beverages, Inc.
Founded during the challenging times of the pandemic in 2020, Viva Beverages, Inc. is a nationally recognized beverage company that’s reshaping the industry. In late 2021, Viva Tequila Seltzer made its grand debut in Boston on Thanksgiving Day, introducing a delightful array of four captivating flavors: Grapefruit, Watermelon, Elderberry, and Huckleberry. Viva Tequila Seltzer is a testament to the craft of premium tequila, expertly infused with natural flavors, resulting in a refreshingly invigorating and health-conscious drink. With a mere 88 calories, 0g sugar, 0g carbs, and a gluten-free profile, it stands as an exceptional choice for those who demand quality without compromise. The 4.5% ABV adds to the appeal, playing well with a healthy lifestyle, and perfectly complements our company’s tagline – “live long, live well, live it up.” For further details, please visit us at www.vivaseltzer.com and stay connected with us on social media platforms like Instagram, Twitter, Facebook, YouTube, and TikTok by following @vivaseltzer. Viva Beverages, Inc. is more than just a beverage company; it’s a commitment to quality, flavor, and a healthier, more vibrant way of life.
Published by: Martin De Juan