By: Svetlana Nesmelya
There are several things that people have done throughout history. Immigration is on this list. The thing is that people have always looked for better places to live, trying to leave territories that were not suitable for comfortable living. At the dawn of the human species, the motivation for moving was as primitive as possible. People were looking for new sources of food, running away from hostile tribes, and so on.
The motivation of modern people is easy to explain. Firstly, people are looking for better ways to make money. Secondly, they are looking for a more suitable political regime. No one wants to live in conditions of totalitarianism and lawlessness. Thirdly, people need opportunities for professional development. IT specialists, athletes, artists – they are all looking for the best place to turn their ideas and skills into reality.
One of the main destinations for expats is the United States. Many people want to achieve the “American dream”, the essence of which is the following: everyone can achieve such heights that skills, knowledge and talent allow them to achieve.
Today, about 50 million migrants live in the United States, which is about 15% of the country’s population. These are record figures! Similar figures were recorded at the end of the 19th century and never again. The United States has surpassed the holder of the “silver”, Germany, by a huge margin. “Only” 16 million migrants live here. The difference is more than 3 times, this is amazing!
Almost always, wars became the trigger for the emergence of a massive wave of migration. This happened during the First World War, the Second World War. If we talk about the countries of the former USSR, the first large-scale wave of migration was recorded after the beginning of the Russian Revolution.
Let’s talk about modern times. As you can easily guess, in this case, migration was also provoked by a conflict. We are talking about the Russian-Ukrainian war, which began in 2022. Transactional Records Access Clearinghouse provided statistics: migration of Ukrainian residents to the United States in 2023 increased approximately 5 times compared to the previous, pre-war year.
The Expat Audience is Huge. The Main Thing is to Learn how to Interact with It!
Migrants are looking for help with assimilation. Companies are looking for opportunities to interact with this audience. How to connect these two links? RusRek comes to the rescue! This is the first platform in the United States aimed at migrants. RusRek has been successfully operating for over 30 years.
The platform has a number of tools that allow it to access a large audience of expats.
Web portal
The goal of the website is to improve the quality of life of expats and allow them to adapt faster in the United States. The main function of the portal is informational. For example, expats have the opportunity to quickly find the services they need: home appliance repair, construction, medical services, transportation services, and so on.
The website also performs a communication function. Migrants simply get the opportunity to communicate with other migrants. They can make new acquaintances, communicate on common topics.
There is a blog presented in five categories important for the daily life of an expat. These are health, crimes, news, economics and migration.
Most likely, you have no questions left why RusRek has been so popular for over 30 years. It is a real treasure trove of useful information for people who have not yet fully adapted to the United States.
Radio station
It is dedicated to the main events that take place in the United States, the homeland of migrants and in European countries. Its big advantage is that the radio station broadcasts in the native language for Russian-speaking expats. No language barrier!
The radio station broadcasts on the frequency of 96.3 FM. It pays special attention to cultural life. Here you can find out about upcoming concerts, shows, sporting events and so on.
The hosts of the radio station do not forget about health. Here you can get news about new methods of treating diseases, new equipment, changes in US health insurance.
Printed edition
If a migrant does not like to spend time on the Internet and listen to the radio, they have the opportunity to get acquainted with important news “on paper”. We are talking about a newspaper that can be obtained in the New York subway. It contains the same important information: news on politics, economics, the daily life of migrants, health care, and so on.
Opportunities that RusRek provides for business
As already mentioned above, RusRek is a real guide for companies that want to gain access to the target audience of migrants, in particular, from Russian-speaking countries. Here are the opportunities that the platform provides to such companies.
- The ability to place ads. It’s absolutely free! Place your ad on the RusRek website, and it will definitely be seen by thousands of migrants.
- Results of business research. RusRek will help you save a lot of money on conducting your own surveys, questionnaires, and so on. Get ready-made information and use it for the benefit of your business.
- Internet advertising functionality. You can use it through the RusRek platform.
- Posting inspiring interviews. The RusRek platform is happy to post stories of migrants who have successfully integrated into the realities of the United States. Such stories motivate newly arrived expats.
The wide functionality and capabilities of RusRek are your path to successful interaction with the Russian-speaking audience of expats in the United States!
Disclaimer: This article is for informational purposes only and does not provide legal advice. For immigration or legal services, consult a qualified attorney.
Published by: Annie P.
