Customer Reviews – When you buy a product online, do you check the reviews of existing customers? Chances are, you will, and you’re not alone.
The rapid growth of the Internet has placed consumers and entrepreneurs in a unique position. Rather than relying on verbal reviews or in-store surveys, many online businesses have resorted the power of online reviews.
To make life easier for owners and marketers, we’ll explore several beneficial and straightforward ways to get more customer reviews for your business.
Send Email Surveys
The first thing to do is create a survey that you can send to people who have already purchased your product. At the moment, 61% of businesses are using email marketing. So it’s a safe bet that you have a list of customers who have signed up and bought something from your store.
Email marketing has higher engagement as compared to other strategies. If you are sending a short, targeted survey, you are likely to get a lot of responses from loyal users.
By adding personalization elements, you can increase your open rate by 26%! It is therefore essential that you include details such as the name of the customer, the products purchased and any other relevant information that you gathered at the point of sale.
Ask for honest reviews about your product, their experience on your site, and how you can improve it. After you send the first batch of emails, it’s a good idea to plan to send an email to new customers within a week of receiving their product or starting to use your service.
Reward Customers for Their Reviews
Next, let’s talk about how to reward loyal customers for their reviews and opinions. You have the freedom to choose what you want to give users to leave comments on your website, social media or email. In most cases, you will want to offer an item with a small ticket or an exclusive discount.
If someone enjoyed their experience with your business, they’d be happy to leave you a review in exchange for a gift. The key here is to make sure you’re collecting honest feedback. It should be noted that if someone didn’t like your product or service, they probably wouldn’t leave a review in return for a discount.
This tip is aimed primarily at people who have found value in your business and wish to make repeat purchases in the future.
Communicate With Users Who Leave Reviews
Are you aware that 53% of people say they expect feedback to their review for an hour? In other words, you are missing out on a significant opportunity to improve satisfaction and loyalty by not interacting with users who give you feedback.
There are various platforms on the Internet where customers can discuss their experience and leave their feedbacks with a specific brand or product they patronize. The most obvious place is on your website. If a customer leaves comments under a product in your store, you can send your gratitude to them for their kind feedback and offer them an additional incentive via email.
Likewise, users are required to leave reviews or feedback on social media platforms. Consumers spend as much as 2 hours and 29 minutes every day on social media. Meanwhile, they talk to friends, check out businesses, and leave reviews.
If a user mentions your brand and leaves an informal review, take the opportunity to chat with them in the comments section. You will find that people who care enough about writing reviews using this method are also likely to give you advice on how to make improvements.
Make Feedback a Backbone of Customer Service
The last tip we have for a review collection revolves around your customer support team. Most businesses have online and telephone support that they use to guide potential customers on their journey and help previous and existing customers.
Your support team can include a survey at the end of the chat session or send it by email when a user calls. By having a customer service survey can help you refine your customer service and your business in totality.
You must teach your support staff the importance of feedback and to find a way to ask customers to complete this form in a user-friendly and conversational manner. You may have to draft with different situations and scripts to find a tactic that works for your business, but it is feasible.
There is no doubt that customer reviews are vital to your successful business. Visible reviews help build consumer confidence while validating the opinions of your customer who have already purchased something from your online business.
Survey feedback can be used for your testimonials page and can be used as a tool to fuel the success of your business. Understanding how consumers view their experience on your site concerning your intention can help you make smart decisions when the two parties meet in the middle.
Before you start sending surveys and asking for reviews, we recommend that you take the time to think about your business model. Plan and think about what you would like to impart and learn from your loyal patrons and make it easier to share their views.
Opinions expressed by US Insider contributors are their own.