By: Nic Abelian, AnotherZero
Founded in May 2020 by the dynamic mother-daughter duo Zhanel and Bota, Zhanelica has quickly become a standout in the beauty industry by merging the worlds of art and cosmetics. Based in Los Angeles, Zhanelica invites beauty enthusiasts to discover where creativity meets elegance.
Zhanel, the artistic visionary behind the brand, creates illustrations that form the heart of Zhanelica’s unique product designs. Her mother, Bota, curates vibrant color stories that bring these illustrations to life. Their collaboration results in beauty products that are not only functional but also visually captivating.
From the beginning, Zhanelica was driven by a shared passion for beauty and creativity. Vogue named Zhanelica Best of Beauty in 2020, marking the brand’s debut on the global market. This recognition was followed by features in Tatler in 2021 and KTLA in 2023, showcasing Zhanelica’s unique line of beauty products.
In 2023, Voyage LA honored Zhanelica as the Best Beauty Brand in Los Angeles. Each product reflects the founders’ vision of expressing beauty through art.
The collaborative dynamic between Zhanel and Bota is at the heart of the brand’s creative process. This partnership ensures that every product meets high standards of quality and embodies the brand’s artistic vision.
In addition to the artistic appeal, Zhanelica’s products are crafted with clean, high-quality formulas. Each product is free of harmful chemicals and designed to be gentle on the skin. This commitment to clean beauty is central to Zhanelica’s ethos, ensuring that customers can feel confident about the ingredients they are putting on their skin.
Moreover, Zhanelica is committed to sustainability and environmental responsibility. The brand uses eco-friendly paper packaging that is not only visually appealing but also sustainable. This packaging is crafted from recycled materials, reducing waste and minimizing the brand’s environmental footprint. By choosing sustainable options, Zhanelica ensures that their beauty products are kind to both the skin and the planet. This eco-friendly approach aligns with their mission to create beauty that does not come at the expense of the environment.
Zhanelica’s dedication to combining art and beauty is evident in every aspect of their products. From the intricate packaging designs to the carefully selected color stories, each element is thoughtfully curated to provide a unique and luxurious experience. “Zhanelica is where art meets beauty,” say the co-founders. This philosophy is at the heart of the brand, influencing everything from product development to marketing strategies.
The brand’s significant social media presence on Instagram further underscores their commitment to beauty and art. The Instagram page (@zhanelica) showcases their stunning products and provides a glimpse into the creative process behind them. Through engaging posts and stories, Zhanelica connects with a growing community of beauty enthusiasts and art lovers, offering them exclusive insights and updates.
Zhanelica’s website, www.zhanelica.com, is an extension of their brand ethos. It is a place where customers can explore the full range of products, learn about the brand’s story, and stay informed about new launches and special promotions.
For more information about Zhanelica and to explore their unique range of products, visit their website at www.zhanelica.com. Follow them on Instagram at @zhanelica to stay updated on the latest product launches, beauty tips, and artistic inspirations.
In a world where beauty and art often exist separately, Zhanelica bridges the gap, offering a harmonious blend of both. With a foundation built on creativity and a commitment to excellence, Zhanelica is proud to be part of the beauty industry, one artistic creation at a time. As the brand continues to grow and evolve, it remains dedicated to delivering products that embody the essence of art and beauty, ensuring that every customer feels inspired and beautiful.
Published by: Holy Minoza
