Yolanda M. Smith, known as The Brandthrupist®, is a beacon of empowerment in the personal branding and business strategy space. With over 30 years of corporate experience, Yolanda has transformed countless lives through her holistic approach to branding and business development. As a minority woman in corporate America, she navigated the challenging landscape without mentors or coaches. This experience ignited her passion for helping others like herself to find their voice, gain confidence, and achieve their highest potential.

The Journey to Branding Excellence

Yolanda’s journey began with a profound realization: the importance of mentors, coaches, and sponsors in career growth and advancement. Volunteering at Girl Talk Incorporated, she discovered her calling in personal branding. What started as a workshop for at-risk girls quickly evolved into a comprehensive program for adults, teaching the fundamentals of personal branding. Yolanda’s workshops became sought after, leading to requests from various organizations and individual coaching opportunities.

In 2018, a pivotal moment came when she faced professional adversity. Despite being demoted and her team taken away, Yolanda’s unwavering belief in herself and her teachings helped her rebuild her reputation and career. This experience led her to establish Branding 4 Success, LLC, in 2019. Today, she speaks internationally, conducts corporate training, and coaches entrepreneurs and professionals on personal branding and business strategy.

BRANDfluence: Empowering Through Connection

One of Yolanda’s signature achievements is the creation of BRANDfluence, a transformative event designed to unleash the power of personal branding. At BRANDfluence.tv, you’ll find this event brings together entrepreneurs, professionals, and thought leaders to learn, connect, and elevate their brands. BRANDfluence is not just an event; it is a movement that empowers individuals to tell their stories authentically, create genuine connections, and build lasting influence.

Event Details:

• Date: Saturday, August 17, 2024
• Time: 8:00 AM
• Location: Neidhammer Event Center, Indianapolis, IN

Yolanda’s approach to personal branding is deeply rooted in authenticity and cultural awareness. She champions the idea that one’s greatest power is in showing up as the authentic, real, and confident version of themselves. This authenticity fosters genuine connections, which are the foundation of successful personal and professional relationships.

The Book: BRANDfluence

Yolanda’s latest book, “BRANDfluence,” is a comprehensive guide to building a powerful brand that opens doors and creates opportunities. Yolanda demystifies the process of brand-building with a step-by-step guide that is as practical as it is inspiring.

The journey begins with Establishing a Foundation and Strategy, where readers define their core values and craft a mission that resonates with their audience. Yolanda ensures that you have a solid base upon which to build your brand.

Next, she delves into Building Momentum for Your Social Media Channels, guiding you to grow your audience and build an email list of engaged followers. Her expert advice helps you create content that not only captures attention but also fosters loyalty and community.

Visual Storytelling is a game-changer, and Yolanda dedicates a section to Photography & Videos, showing you how to use stunning visuals to convey your brand’s story and connect with your audience on a deeper level.

Staying ahead of the curve is essential, especially with the rise of AI. Yolanda’s insights on Go Live, Stories, Reels, YouTube, and More will help you harness the power of these platforms to amplify your brand influence. She provides practical tips for creating content that stands out and engages your audience.

But branding is more than just tactics. In Leveraging Social Media for a Cohesive Marketing Strategy, Yolanda teaches you how to integrate your social media activities into a unified strategy. This holistic approach ensures that every piece of content you create works together to strengthen your brand – making you shine online!

Finally, Yolanda tackles the critical aspect of Monetizing Your Brand. She shares strategies for turning your brand influence into growth, making it easier to get out there, get known, and generate income from your efforts.

“BRANDfluence” is a must-have tool for anyone looking to build and elevate their brand. Yolanda M. Smith’s expert guidance will empower you to speak, sell, and shine online. This book is more than just a guide; it’s for those who want to make a lasting impact in their industry. Dive in and discover the transformative strategies that will amplify your brand to new heights.

Overcoming Challenges and Building a Legacy

Yolanda’s journey has not been without challenges. From struggling to climb the corporate ladder to navigating the complexities of entrepreneurship, she has faced and overcome numerous obstacles. Her secret to success lies in finding the right people—those with strengths in areas where she is not strong. This approach has been a game-changer, allowing her to focus on her strengths and delegate effectively.

Yolanda’s dedication to continuous learning and agility ensures that her clients remain relevant and dynamic in an ever-evolving digital landscape. Her high-touch, personalized approach to client relationship management fosters a collaborative partnership rather than a transactional one. This client-centric approach, combined with her strategic mix of individual and business services, sets her apart in the industry.

The Vision for the Future

Looking ahead, Yolanda’s mission is clear: to help 100,000 entrepreneurs globally unleash the power of their personal brand and build solid business frameworks for sustainability. She envisions a world where personal branding is not an option but a requirement, where individuals show up authentically, share their stories, and create genuine connections.

For more on Yolanda M. Smith and her transformative work, visit YolandaMSmith.com, follow her on LinkedIn, Instagram, and Facebook. To learn more about BRANDfluence and to register for the August event, visit www.brandfluence.tv.

Published by: Khy Talara