By: One World Publishing
In the race to win visibility across emerging AI search platforms, a quiet revolution is unfolding behind the scenes. Businesses aren’t just optimizing for Google anymore. They’re optimizing for generative engines like Perplexity, Claude, and Copilot. And at the heart of this new frontier is a fast-growing player: Optimized Artificial Intelligence.
Founded by Damon Burton, the SEO veteran behind SEO National, Optimized Artificial Intelligence is carving out a new category in digital marketing: LLMO consulting. Large Language Model Optimization (LLMO) extends beyond traditional SEO by focusing on how brands are discovered, summarized, and surfaced by AI-driven tools, rather than human users typing queries into search engines.
And with platforms like Perplexity AI gaining hundreds of millions of queries each month, that shift is happening faster than most businesses realize.
Why LLMO Is the Next SEO
AI assistants no longer need hyperlinks to recommend products, answer questions, or generate summaries. Instead, they rely on structured content, trust signals, and semantic clarity to identify which sources are worth quoting.
“AI doesn’t browse your site like a person or a traditional search crawler,” Burton explains. “It parses data, detects structure, and evaluates your authority based on how well your content aligns with the query. If your site isn’t optimized for retrieval and summarization by AI, you’re invisible.”
Optimized Artificial Intelligence offers a full suite of LLMO services for Claude, Perplexity, Gemini, ChatGPT, and Microsoft’s Copilot. Each platform interprets and retrieves data differently, which means a one-size-fits-all strategy no longer cuts it. This is why the agency has built platform-specific systems for structuring and feeding data into AI interfaces.
LLMO Services for Perplexity, Claude, and Copilot
What sets Optimized Artificial Intelligence apart is its depth across multiple AI platforms. As more consumers initiate their discovery process within generative tools, especially on mobile, the agency’s work becomes foundational to how brands show up (or don’t).
For instance, its LLMO services for Perplexity focus on entity association, source citation patterns, and a clean information hierarchy. Perplexity’s model is designed to prioritize concise, trusted sources with high summarization potential. That means the way you format your headers, use schema, and structure product pages can make or break visibility.
Meanwhile, the agency’s LLMO services for Claude emphasize ethical AI training signals and clarity in content formatting. Claude’s assistant is trained to value nuanced, well-sourced content, and the team at Optimized Artificial Intelligence ensures their clients meet those standards with editorial-style structuring that feels natural to the AI model.
Microsoft’s Copilot presents an entirely new challenge. As a tool deeply embedded in the Microsoft ecosystem, including Office apps, Bing, and Edge, Copilot favors sources it can index and summarize in real-time. Optimized Artificial Intelligence’s Copilot LLMO agency approach is tailored for embedded visibility. That includes structured data deployment, high-scoring semantic copy, and schema-enhanced documentation designed for in-line answer generation.
Becoming the LLMO Agency for Perplexity and Beyond
While many SEO agencies are just now waking up to the shift toward generative AI, Optimized Artificial Intelligence has been anticipating this wave.
Their LLMO agency for Perplexity and other generative tools isn’t trying to retrofit old SEO tricks into a new model. Instead, they’re rewriting the rules with AI-native strategies that include:
- Entity-centric content mapping
- Prompt mirror writing (content designed to match user phrasing inside generative engines)
- Schema overlays for summaries and product displays
- AI retrieval testing in real-time environments
- Customized recommendations for feed optimization and AI-ready sitemaps
Burton puts it plainly: “If Perplexity is showing answers from Reddit and The New York Times, your content better be structured at the same level. Otherwise, it won’t get quoted, referenced, or seen.”
LLMO Consulting Is the New Marketing Consulting
As LLMs become digital gatekeepers, LLMO consulting is quickly emerging as a must-have service for serious brands. Optimized Artificial Intelligence doesn’t just provide a report and walk away. They embed with your technical and content teams, helping you rebuild the architecture of your digital presence so that AI tools can actually understand and trust your brand.
From restructuring product feeds to rewriting service pages, their team handles it all, especially for Shopify and WordPress sites. They’ve even developed proprietary tools that analyze ChatGPT and Perplexity results to identify where your brand is cited, what type of content it favors, and how to improve your chances of AI placement.
And yes, that includes preparing for future developments, such as Agent Mode within AI browsers.
For Brands, the Time to Adapt Is Now
Every week, over 100 million people use ChatGPT. Tools like Perplexity and Claude are being embedded into operating systems, browser extensions, mobile keyboards, and productivity suites. If your brand isn’t already optimizing for these platforms, your competitors will.
“Think of it like the early days of Google,” Burton says. “The brands that learned how to rank first became the default answers. Now it’s happening again, and only faster. And this time, you’re not just trying to win a click. You’re trying to be the answer.”
From e-commerce companies and SaaS tools to professional service providers and local businesses, Optimized Artificial Intelligence is helping clients secure their place in this next-generation discovery model.
If you’re serious about getting ahead of the shift, don’t just chase rankings. Start thinking like an LLM. And partner with an agency that knows how they feel.
To learn more about LLMO consulting and how to make your content discoverable in Perplexity, Claude, and Copilot, visit: www.OptimizedArtificialIntelligence.com
