Instagram is quickly becoming the most popular social media platform with 1 billion users. It continues to grow in popularity and has a lot of potential for sponsored posts, which could bring 6 million by 2021! The influencer market on Instagram also looks promising as it reaches $2 billion per year.
Instagram is a hotbed for influencer marketing, with many top brands using the platform to create engaging content. 89% of marketers rank Instagram as their most important channel when it comes time to plan an ad campaign—and they’re not alone!
With this data, The US News has compiled a list of the top ten Instagram accounts to follow this 2022:
- Brandon Lawless
Brandon Lawless, 24 years old, is a former college athlete, now turned director, photographer and creative media director. He was born and raised in Los Angeles.
Bradon whoots everything from music, sports, fashion, and documentaries. His skills in the field are mostly self taught, getting a few pointers while attending film school. According to Brandon, heI takes passion in creating awesome photos and videos and his drive of wanting to be able to shoot all sorts of things on top.
“Never being afraid of trying anything new is what continues to drive me as a creative daily. While pulling inspiration from architecture, fashion, music idols, mentors and many others to keep pushing limits of what creativity is as a photographer/videographer.”
- Linda Washington
Self-love becomes more important as life grows more challenging. No matter what surprises life may have in store for a person, love and believing in oneself can help them get through even the toughest challenges. Linda Washington has had her fair share of challenges, but she maintained her fighting spirit through it all. This is a message she shares with her recently released songs and book.
Coming from Springfield, Massachusetts, Linda Washington is a musical artist, published author, mother, nurse, and breast cancer survivor. She knows firsthand what it takes for a woman to start over after a life-changing experience. After going through a harrowing journey with breast cancer, Linda saw herself as a different person. “There were a lot of times where I was treated without respect or made to feel inferior,” she shared. It took her several years to bounce back and feel like herself again, and Linda is eager to be a beacon of hope for other breast cancer survivors.
With over 15 million followers on Instagram, the mastermind behind Nikkietutorials has made her way into many people’s hearts. She emerged as one of the biggest winners of the year 2021 via a number of impressive showings and impacts. With 2022 just starting, this is definitely an IG page everyone who cares about their looks must follow.
From hosting Eurovision 2021 to launching a successful beauty brand called Nimya, Nikkie’s authenticity in posts and exquisite makeup designs are two things that make it so special for fans alike. And like most top influencers nowadays (especially those who specialize in YouTube videos), she relies heavily upon social media platforms like Twitter or Facebook as well; she even hosts radio shows every week where you can hear all about what new products have been hitting stores recently and most importantly how we should wear them too.
Wisdom Kaye is a fashion icon by every standard, and considering his exploits in 2021, he has really carved a niche for himself and is inspiring tons of people.
At only 19 years of age, WISDM boasts 1.9M followers on Instagram. The YouTube celebrity has broken down his outfits piece by piece in videos that are only six minutes long but pack an intellectual punch. He has also been called “the best-dressed guy” thanks to Vogue Magazine for sharing ads from H&M and Prada, among several other leading fashion brands.
Only two years into launching his brand into cyberspace, WISDM has grown from just a social media influencer into a brand that can be banked on by followers and fashion industry giants alike. He achieved this through social media channels like Facebook or Twitter, where people can watch feeds about all sorts of different topics ranging from home-life balances (Wisdom keeps it real) to travel adventures around Europe.
Alexa Jade is one of the most popular fashion influencers on Instagram, with nearly half a million followers. She rose to fame quickly and has secured her place as an edgy streetwear trendsetter from her DIY looks, which often result in over 25% engagement rates. This young star can be found all around social media platforms, where she entertains her followers every day while also influencing what we wear each time it rains outside.
In a short few months, Alexa has cemented her place as a super influencer with a massive crossover appeal that has seen her featured on TV shows like The Ellen Show.
- Chelsea Kauai
Chelsea Kauai is a travel blogger who takes her camera with her on every trip. She tells her followers all about the places she visits and shares some behind-the-scenes photos of what goes into planning and executing these adventures in beautiful destinations worldwide.
Born in Hawaii, Chelsea is an adventure lover whose dreams of traveling the world became intertwined with the desire to entertain her audience.
Her diverse social media following is a perfect example of how one woman can have an impact on so many different people.
With 1 million followers and counting, she’s landed several brand partnerships, including ones with Lusana Official notes to self Life Akua Capital One Experience Alula.
She has also created content for brands such as Nike, which was awarded the 2017 ‘Best Sportswear Design Award.’
- Ulisses World
Another worthy mention in the top 10 list of Instagram accounts to follow this new year is Ulisses Williams, Jr. He is famous because of his social media activity and his role as an entrepreneur and a business owner. In addition, Williams is a fitness influencer and the go-to instructor for people who are looking to live healthy and physically fit lives.
Last year, Williams launched his clothing line after eight successful years in marketing and advertising for Biotech USA (a nutritional supplement brand). He has plans to expand into other areas, including food products, and technology.
Bodybuilders like Arnold Schwarzenegger, Serge Nubret, Lee Haney, Flex Wheeler, and Shawn Ray motivated him on his fitness journey. Ulisses Jr is a PT Director of Reebok Sports Club in London, England.
- Brittne Babe
Brittne Jackson wasn’t kidding when she named herself the Queen of Home Workouts in an era of work from home and virtual reality. Without any doubt, she is living up to the name and bringing flair and class to working out from the comfort of her home and leading several others on their unique fitness journeys. Brittne is a 23-year-old certified personal trainer and Instagram influencer and a leading figure in the health, fitness, and wellness industry.
From wanting to be skinny to focusing on health and strength, women are no longer interested in the media’s traditional “thin ideal.” Brittne capitalized on this shift by sharing workout tips with colorful clothes from GymShark and energy supplements created just for ladies, like Women’s Best.
With 1.6 million followers on Instagram, Brittne is a leading social media influencer and a fitness consultant for her followers.
Another worthy mention in the top IG accounts to follow in 2021 is Kate Weiland-run @Kweilz, a relatively new influencer on the scene, but one who knows her onions and has proven time and time again as a force to reckon with in the fashion scene. Kate is a photographer and looking back on her 2021 activity, one can only anticipate how far she would go in 2022.
The brilliant photographer behind the Instagram account Kweilz, Kate Weiland, gained a following of 295,000 on Instagram through a combination of a killer fashion sense and an eye for great photo ops. She posts creative, gravity-defying photos of her kids hanging from chandeliers, dressed up like Christmas trees, and pretending to be superheroes, all with the clever use of Photoshop. Kate has partnered with Afterpay, Carter’s, Lazy One, Vista Print, and Canon, reflecting the creative family photography niche she dominates.
- Aww Sam
Sam Ushiro is the queen of bright and colorful home renovation ideas. While minimalism has been a common theme in recent times, this particular style only served to highlight Sam’s creative nature with vibrant color schemes that are sure not only bring life into your space but also make it more memorable than ever before!
Sam Ushiro is the Industrial Designer, Stylist, and Donut Aficionado behind the blog Aww Sam, dedicated to making every day a party and your life a little bit more aww-sam! When Sam isn’t throwing confetti or herding a group of balloons, she can be found searching NYC for the best donuts, concocting a new dessert recipe, or watching French films on Netflix.