By: Don’t Be A Little Pitch
Getting people to care about your business can be challenging. Attention spans are short. Competition is everywhere. And algorithms aren’t always in your favor. Whether you’re a startup founder trying to land your first big opportunity or a growing company aiming to scale, the reality is this: If people don’t know your story, they might not connect with your product.
You could have a groundbreaking idea, but without the right visibility, it can feel like speaking into an empty space.
This is where public relations comes in. Not as an optional extra. Not as a “someday” marketing tool. But as a core strategy that can help move the needle.
Why PR Is More Important Than Ever
For too long, PR has been misunderstood. Some view it as smoke and mirrors. Others think it’s only for large corporations with massive budgets. In truth, PR can be a valuable strategy for businesses of all sizes, especially early on. Here’s why:
People Often Trust Media More Than Direct Brand Messaging
No offense, but your brand saying, “We’re great!” doesn’t carry the same weight as a trusted media outlet saying it for you.
Why? Because consumers today are more discerning and skeptical. According to Nielsen, 92% of consumers trust earned media (like editorial articles or interviews) more than any form of advertising. This is significant.
When your brand is featured in reputable publications, podcasts, or industry blogs, it serves as a third-party stamp of approval. It signals to your audience, “We’ve been vetted.” This is particularly crucial for startups and growth-stage businesses that haven’t yet built decades of reputation. One well-placed story can accelerate credibility-building in a way that would typically take much longer.
Even better? That trust often transfers. People may assume, “If they featured you, you must be credible.” This is something you don’t easily get with a Facebook ad or boosted Reel. You get it with PR.
Attention Is Valuable, and PR Helps You Leverage It
You can have the most innovative product, the most polished branding, and a team full of experts, but if no one is paying attention, your efforts might go unnoticed.
That’s where PR comes into play. It doesn’t just randomly spread your name. It strategically places your story in front of the right people: your customers, investors, and potential partners. When done effectively, PR positions your brand as a leader, a solution provider, and a name people start to recognize.
And don’t confuse attention with vanity. It’s not about becoming famous for its own sake. It’s about earning meaningful visibility that leads to tangible results. PR helps you shape your narrative before someone else does and positions you as the solution your audience might not even realize they need.
The added benefit? PR placements tend to have lasting value. Unlike paid ads that disappear once the budget runs out, earned media creates long-term visibility that continues to attract attention long after the initial news cycle.
A Compelling Story Leads to Better Sales, More Investors, and Greater Success
Let’s address a misconception: great storytelling isn’t just for brand campaigns or mission statements. It’s the foundation of sales, funding, and customer loyalty.
According to a Stanford study, stories are 22 times more memorable than facts. This means people are more likely to remember your origin story, your founder journey, or the impact of your customers than they are your product specifications or bullet points.
Storytelling adds depth to your business. It gives your numbers meaning. And that emotional connection? It’s the factor that moves people from casual readers to loyal buyers, from interested VCs to engaged investors.
Great brands don’t simply tell people what they sell. They tell people why it matters. That’s how companies like Nike became movements, not just shoe brands. That’s how Airbnb changed an entire industry. And that’s how your brand can break through: by crafting a story that resonates.
PR Boosts Your SEO (Without Draining Your Ad Budget)
Many people think SEO is only about keywords and blogs. But there’s a hidden key: backlinks. When high-authority sites (like news outlets, magazines, or trusted blogs) link back to your site, Google sees it as a sign of credibility and rewards you with improved rankings.
According to Moz, backlinks are one of the top three factors Google uses to rank websites. That means every press mention, feature article, or thought leadership piece does double duty: it builds brand awareness and helps your search visibility.
Unlike paid ads, which disappear once the budget is exhausted, press coverage stays online. It continues to work for you long after the article is published. A well-crafted piece can lead to ongoing organic traffic, new leads, and inbound inquiries—without requiring further investment.
If you’re aiming to build a lasting digital footprint, PR is a strategy that can serve you well over time.
PR Helps You Build Trust—Something You Can’t Fake
Anyone can purchase ads. Anyone can make their website look appealing. But trust? That takes time, consistency, and proof.
PR is one of the most effective ways to establish that proof.
When your brand is mentioned in reputable outlets, when your founder is quoted as an industry thought leader, or when your product is reviewed by an editor, it gives people a reason to trust you. That’s not just effective PR; that’s smart business.
Remember… Trust turns casual browsers into loyal buyers. And PR earns that trust on your behalf in a way your own ads cannot.
If You Don’t Tell Your Story, Someone Else Will
Silence doesn’t guarantee safety.
If you’re not actively shaping your narrative, someone else is likely doing it for you. Whether it’s a competitor, an unhappy customer, or a viral tweet that takes on a life of its own, the risks are real. In today’s fast-paced, online-first world, your reputation can shift dramatically in a single moment.
PR gives you the tools to own your story. It empowers you to be proactive rather than reactive. You control which story gets told, where it’s told, and how your brand is perceived. This is more than vanity; it’s a strategic necessity.
Think of PR as brand insurance. When you’ve already built a strong media presence, people are more likely to trust you. You’re not just a faceless logo—you’re a recognizable name with a story they’ve come to believe in.
So Who’s Telling Your Story?
You could attempt to handle it all yourself. Pitch a few journalists. Post on LinkedIn. Hope for the best. Or you could collaborate with professionals who know how to get results.
That’s where Don’t Be A Little Pitch (DBALP) comes in… but don’t let the name mislead you!
DBALP is a modern, story-driven PR agency built for entrepreneurs who are tired of being overlooked. Founded by Bryce North, a serial entrepreneur featured on Canada’s Dragons’ Den and experienced in scaling startups across 40+ countries, DBALP was founded out of real-world experience.
At DBALP, the focus isn’t on vanity metrics. They prioritize results. Real results. Like more leads, more investor interest, better SEO, and a reputation that lasts.
Here’s what sets them apart:
- They don’t chase press just for the sake of it. Every story is crafted with intention.
- They understand how startups and growth-stage companies think because they’ve been there.
- They combine strategy with creativity to create pitches that get noticed.
- They focus on building long-term visibility, not fleeting hype.
DBALP consists of marketers, storytellers, and brand builders who treat your brand like their own. They’ll help you shape your narrative, cut through the noise, and get seen by the right people.
Are You Ready to Be Seen?
If you’re ready to stop being the hidden gem in your industry, it’s time to stand out.
Don’t Be A Little Pitch is here to help you take charge of your story, amplify your voice, and claim your place in the spotlight. Whether you’re launching, scaling, or simply seeking more visibility, it’s time to pitch smarter, not louder.
Visit dontbealittlepitch.com and start showing the world what your business is capable of.
Published by Joseph T.
