At the Coachella festival in the United States, 19-year-old Thai rapper Milli ate mouthfuls of the beloved Thai dessert mango sticky rice on stage, and fans have now flocked to stalls selling mango sticky rice.
Milli, whose real name is Danupha Khanatheerakul, is the first solo Thai artist to perform at Coachella. Headline artists for 2022 included Harry Styles, Billie Eilish, and Swedish House Mafia.
Sales of mango sticky rice in Thailand rose after Milli brought a bowl of the dessert on stage and took a few bites as part of her performance for the song “Mango Sticky Rice.”
Local media TPBS reported that Prime Minister Prayuth Chan-ocha said that the Culture Ministry is discussing registering mango sticky rice on UNESCO’s cultural heritage list.
The dessert consists of sweet sticky rice steeped in coconut milk and served with ripe mango. It is often eaten to cool off in the hot and humid months of March and April.
In Bangkok, delivery riders were queuing up by the dozen in front of a well-known vendor called Mae Varee to respond to increasing online orders for the dessert.
“We had to shut down the apps in order to catch up with the orders before resuming it again. We’ve been turning it on and off, on and off throughout the day,” Thanyarat Suntiparadorn, 29, the owner of Mae Varee told Reuters.
Thanyarat said that while mangoes are already in season, Milli’s performance helped increase sales by more than 100%.
Bangkok’s Chinatown area was also flocked by customers. As a result, vendors had to double their stocks of mangoes to keep up with the demand.
“I normally love to eat mango sticky rice but … after watching Milli on stage, I am now eating it nearly every day,” said 29-year-old Suphakomkao Klaypongpan.
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