By: Alexandra Perez

When Billy Cline first started tightening hinges and replacing weatherstripping as a subcontractor for Home Depot, it’s unlikely he envisioned that one day door repair would open the door to something far more expansive. But here we are, and YourNewDoor.com has evolved beyond just doors. It’s about reshaping an entire home service experience, combining skill, heart, and practical problem-solving.

Like many good stories, this one began in a garage—without flashy investors, fancy marketing, or a large budget, just Craigslist leads and hard work. People would purchase doors from various suppliers, then call Cline to install them. Simple enough, right? Not entirely. Issues like incorrect sizes, missed deliveries, and multiple return visits were starting to drain his time and patience. At one point, Cline asked a question that no one else seemed to: Why not make the doors himself?

That decision proved to be pivotal. Bringing production in-house allowed him to take control of quality, timelines, and the minor details that can significantly influence a project’s success. What began as a solution to vendor challenges transformed into a competitive business advantage. Cline was no longer just the person fixing problems; he became the person working proactively to prevent them from occurring in the first place.

The rebrand from “DFW Door Repair” to “YourNewDoor.com” solidified the vision. The name was clean, straightforward, and memorable. It spoke to new beginnings, smoother experiences, and a vision that extended beyond just North Texas. Whether in Houston, Austin, or future locations, the core focus remains the same: a better door, with fewer complications. After all, who doesn’t appreciate that?

Step inside the operation, and it feels more like visiting a high-end custom shop than a typical contractor’s office. There are no awkward kitchen table sales pitches. Instead, you’ll find virtual consultations that respect your time, accurate quotes provided within minutes, and doors crafted on advanced CNC machines before being hand-finished in Cline’s own workshop. Installation is always performed by his dedicated full-time crew, never outsourced. If something isn’t up to standard, they work to resolve it as quickly as possible, often the same day. No long waits, no unnecessary delays.

It’s a model that addresses a gap in the industry. Large chain stores can feel impersonal and too standardized. On the other hand, luxury specialists may be too slow or prohibitively expensive. Cline has managed to find a way to combine premium craftsmanship with personalized, neighborhood-level service. As a result, the doors not only look and feel just right but come with the reassurance that the people behind the work genuinely care.

But the true value doesn’t lie solely in the product. It’s in the people. Cline views leadership as creating space for others to thrive, which is why he introduced a company-wide book club. Yes, a book club. From the shop floor to management, they read and discuss leadership books, share weekly wins and lessons, and brainstorm ways to improve the customer experience. This emphasis on personal growth has fostered a team that treats each door like it’s their own.

Here’s an interesting aspect: Cline didn’t always have grand ambitions. He grew up being cautious with money, avoiding risks. Then, somewhere between job sites, he swapped music for leadership podcasts, and that shift helped him realize that this wasn’t just about repairing doors. It was about creating something remarkable. As a result, marketing strategies became sharper, sales approaches more refined, and the team gained the flexibility to make decisions independently.

The effectiveness of the system became clear when a sales representative, based in Philadelphia and working entirely remotely, was able to sell thousands of doors to customers in various markets—without ever stepping foot in Texas. This flexibility is one of the key advantages of a well-structured process; it’s adaptable and scalable. That said, Cline is not rushing to expand his name everywhere. Instead, he prefers to grow thoughtfully, earning trust city by city, perfecting the approach, and then scaling at a manageable pace.

While expanding, Cline is also focused on giving back. Without seeking public recognition, his team installs accessible thresholds for veterans, reinforces storm doors for seniors, and addresses local needs whenever possible. No flashy social media posts—just genuine service.

Customers also notice the smaller touches. Shoes off without being asked. Clean work areas. Detailed photos showing exactly what was replaced. A follow-up call the next day to ensure everything is working well—not just to ask for payment. These may seem like small gestures, but they reflect respect, and in the home services industry, respect is often what separates “good enough” from “absolutely recommend.”

For fellow entrepreneurs, Cline’s advice is straightforward: know your goals before diving in. Are you aiming to build a steady local business or a nationwide brand? There’s no single correct answer. The key is ensuring that your hiring, pricing, and strategy align with your chosen path. Above all, never stop learning. As he encourages his team, “You may not know what you need to know yet, but as soon as you start seeking that knowledge, you’ll be the person who can bring that big vision to life.”

Ultimately, YourNewDoor.com isn’t just about doors. It’s about raising the bar—one hinge, one panel, and one customer at a time. If you ask me, Billy Cline isn’t just opening doors for homeowners. He’s also opening up opportunities for what integrity and innovation can look like in an industry that is still catching up to both.