Natalie Southward is a licensed mental health counselor, clinical supervisor, and founder of Life Transformation Counseling, a Florida-based practice built on integrity, clinical excellence, and a deep personal understanding of trauma and healing. With credentials that include Certified Clinical Trauma Professional (CCTP), Certified Grief Specialist (CGS), Brainspotting Practitioner (BSP), and certified in Accelerated Resolution Therapy (ART), Natalie brings a wealth of experience to her work, offering professional support and guidance to those navigating personal challenges and emotional trauma.
Through Life Transformation Counseling, Natalie leads a highly specialized team dedicated to equipping individuals and families with tools that support healing, growth, and personal development. Her approach focuses on empowering clients by providing professional services like individual and family therapy, couples intensives, and clinical supervision. In addition, Natalie engages in public speaking, podcasts, and is now authoring a forthcoming book that aims to make proven counseling methodologies more accessible to a wider audience, ultimately helping more individuals improve their mental well-being.
Her professional journey is deeply personal. At just 14 years old, Natalie became pregnant and received support from compassionate counselors at a local pregnancy care center. That experience motivated her to create a world where therapy is as commonplace as a regular check-up and where people view healing as an important step toward achieving purpose and well-being.
In a meaningful full-circle moment, her practice now sponsors the very center that provided the guidance and support that shaped her path. This commitment is a cornerstone of her professional ethos, highlighting her dedication to giving back to the community in meaningful ways.
Natalie has faced personal losses that have deeply influenced her resilience and professional focus. The death of her daughter’s father by suicide, the loss of her brother to cancer, and the passing of her father have shaped her journey and strengthened her resolve to specialize in trauma modalities. Through her own healing journey, she has found tools that facilitated her recovery, which she then studied and integrated into her counseling practice to help others improve their emotional health.
Life Transformation Counseling is more than just a service—it represents a movement aimed at reframing how mental health is perceived and accessed. Supported by a strong personal network, including her husband Eric Southward, her children, a dedicated team of professionals, and lifelong mentors, Natalie continues to evolve her practice and broaden her impact. She incorporates physical and spiritual wellness into her holistic approach, drawing from her background as a college athlete and co-director of Southward Elite Basketball.
Her leadership and clinical approach are rooted in practical tools and empathy, offering clients actionable strategies to navigate grief, trauma, and dysfunction. As she often reflects, “Dysfunction is hard, healing is hard, pick your hard.”
With her upcoming book, Natalie Southward is creating a scalable model for mental health that emphasizes accessibility and normalization. Her vision is to help foster a world where therapy is as integral as regular check-ups and where healing is recognized as a vital part of living a fulfilling life. To learn more about her practice or upcoming book, visit Life Transformation Counseling or follow @nataliesouthward and @lifetransformationcounseling.
Disclaimer: The information provided in this article is for informational purposes only and is not intended as medical or therapeutic advice. If you are experiencing emotional distress or require mental health support, please seek guidance from a licensed professional.
