By: Malachi Lopez
Jonathyn Lopez, a 26-year-old Publicist for Publify Press, primarily works with authors to maximize their book success, focusing on visibility, sales funnels, and engagement with major media outlets. Media Director Jonathyn Lopez, alongside CEO Peter Lopez, and COO Mimie Auxila, form the core of Publify Press. This powerhouse team has contributed to a dozen Wall Street Journal Best Sellers, over 25 USA Today best sellers, and numerous Amazon best sellers. Jonathyn Lopez’s approach to marketing and publicity emphasizes providing comfort, education, and tangible milestones for authors and brand builders to execute effectively. He states, “While everyone focuses on selling to 100 people once, I focus on selling to 10 people ten times. If you can capture just two percent of any market, you’re likely a millionaire, and this is the importance of niche focus in marketing and sales. Creativity without structure is chaos; simplicity often reigns supreme. The question to ask is, what does your customer journey look like? While our media outlets may reach hundreds of thousands, long-term success hinges on strategic funnels.”
Publify Press’ disruptive waves surprisingly haven’t come from publishing best-selling books. It has come from giving the author 100% ownership through creating a personalized imprint for each author and enhancing brand visibility across social media and relevant platforms. Jonathyn Lopez, a marketing and branding expert, echoes the company’s approach to the challenge many brands face in achieving adequate exposure despite the ease of launching on social media. Publify Press takes a strategic approach beyond mere content creation, leveraging features in credible media sources and optimizing search engine results to amplify client visibility. Mr. Lopez emphasizes their commitment to educating clients on effective social media strategies tailored to build an online presence and engage target audiences. With roots in publishing and a vision to innovate brand visibility strategies, Publify Press aims to lead in transforming how individuals and businesses establish themselves, setting new standards in branding and marketing.
Jonathyn humorously jokes about having 26 years of book publishing experience due to his upbringing in a publishing family and having both parents publish books during his upbringing. It wasn’t until the COVID era that he broke through and emerged into the publishing world. He navigated challenges by innovating with Facebook Ambassador Groups, remixing methods to engage readers in impactful ways. The ambassador group strategy involves creating a private community of tertiary connections, involving them in key book decisions like covers and titles, and fostering a sense of ownership and advocacy. The important factor is making it clear to members that they are expected to post a review and link to the book simultaneously on social media. This method averagely results in over 200,000 organic impressions within a week.
Expanding beyond books, Jonathyn forged relationships with media companies, podcasts, and magazines, solidifying Publify’s presence with over 45 media outlets nationwide. He confidently asserts, “We have a news outlet within 100 miles of any American author, leveraging the speed of relationships and trust to extend Publify Press’ media impact beyond authors to encompass broader initiatives and brand building.” Reflecting on his upbringing, Jonathyn acknowledges the transformative power of books, inspired by seeing his parents become thought leaders through publishing. He values integrity in media and maintains a “no problems, only solutions” ethos, advocating for his team and clients amidst media challenges.
Jonathyn fondly credits COO Mimie Auxila as the heart of Publify Press, praising her ability to simplify complexities and drive solutions.
If you ask him he can’t help but rave about COO Mimie Auxila, the heart, and soul of Publify Press according to Jonathyn. “Mimie is family and she always finds a way to make stuff understandable and find solutions. She has taught me so much about this world of publishing and I am happy to have her in my corner. In my recent speaking engagement, I called her 20 minutes before and copied and recited everything she said to the audience that it was one of his exceptional presentations to date which shows her helpful and goal-oriented spirit. Publify Press is based out of Florida, but currently, Jonathyn Lopez is living in the fast-growing and extremely innovative Kansas City, Missouri. His relocation to Kansas City amidst its innovative Keystone Innovation District, has enriched his understanding of storytelling and business development. “Kansas City’s community-driven ethos, supported by figures like Kevin McGinnis and Craig Moore, has facilitated my growth within the city,” he affirms gratefully.
What stands out the most about this small team and company is the relationship with their authors who they call partners and how they operate mostly on referrals from previous authors and partners. Publify Press’ reliance on referrals from satisfied authors shines a light on their commitment to empowering authors with ownership over rights and royalties and educating them in self-publishing practices.
Jonathyn Lopez’s journey has been paved by his passion for books and their enduring impact. He and Publify Press remain dedicated to turning authors into publishers publishing, guiding aspiring authors and brands to navigate the complexities of the industry with clarity and support. As Jonathyn begins writing his debut book, ’25-Year-Old Entrepreneur’, he invites engagement through www.publifypress.com or LinkedIn at Jonathyn Lopez where he uploads educational content and hosts inclusive book writing clubs for all, not just Publify Press authors.
Are you ready to become a best-selling author?
Published by: Khy Talara
