The world is constantly evolving, and technology in the past decade has been responsible for how rapidly the world has changed. With the epoch of technology at its peak, many businesses and brands have been challenged to either adapt with the times or get left behind. For renowned brand Sillybandz, the answer was clear that it was time to take operations to the next level by delving into the hottest topic in the digital space: NFTs.
NFTs, or non-fungible tokens, have been around the digital space for as long as cryptocurrency has, but it wasn’t until 2021 that they started making the waves. Since bursting into the digital scene, NFT projects have been spawning left and right. Coming in various forms like digital illustrations, music, and even social media posts, NFTs have emerged as the newest trend online. While the majority of the projects are original works from independent artists, established brands like Sillybandz have been joining the trend.
Sillybandz is a globally recognized brand that was founded by serial entrepreneur Robert Croak and launched in 2009. The brand became a worldwide phenomenon a year later, joining the ranks of long-term trends like the Slinky and Kabbage Patch Dolls. Sillybandz’s reputation grew to the point of large-scale success when it partnered with some of the biggest names and brands at the time, collaborating with Marvel, Hello Kitty, Justin Bieber, and even the Kardashians. Initially starting as a brand that focused on a younger demographic, Sillybandz quickly attracted the attention of older audiences, becoming a sought-after product among influencers, celebrities, and athletes of all ages.
Throughout the decade, material things slowly phased out as technology allowed gadgets to not only evolve but also become the most sought-after accessory. As the online world expanded, more trends emerged like cryptocurrency and NFTs. Sillybandz saw the potential that NFTs held and quickly jumped to join the trend.
Although most projects produce 2D characters or objects, the Sillybandz team decided to take a different approach by capitalizing on their already unique brand, developing tokens based on their previous models and adding new ones. Their NFT collection is currently set to launch their first drop, consisting of over 5,000 unique, trademark shapes.
Sillybandz decision to delve into the new platform came about after a massive resurgence of popularity for the brand. The team decided to take advantage as the original audience have aged to become young adults who can now participate in NFTs. The Sillybandz collection will be delving into art, utilizing their iconic and recognizable shapes and figures. While most projects are born without history, Sillybandz stands out for being an established piece of collectibility, boasting a rich history and brand recognition.
“With cryptocurrency and NFTs being a huge category for the ages of 16 to 37, Sillybandz is a perfect brand to take part of in this life-changing movement.”