US Insider

HUE App Launches, Redefining Culinary Social Networks for the Digital Generation

HUE
Photo Credited to: DOKONI INC.

In a bold move to reshape how the digital generation approaches dining, HUE, the highly personalized food recommendation social network app, steps onto the stage. Tailored for the tastes of both Gen Z and Millennials, HUE is not just another app; it’s a culinary companion designed to revolutionize the way we experience food recommendations.

Jean-Baptiste Dominguez, the Co-founder & CEO of HUE, shares his journey as a food enthusiast grappling with the limitations of existing apps. “Existing apps fall short in delivering recommendations tailored to your taste” explains Jean-Baptiste. “Friend-recommended apps attempted a solution, but I love most of my friends for who they’re, not their taste.”

Having previously co-founded Clash App, a Los Angeles-based short-form video app boasting 6.5 million users post-launch and $9 million in funding, Jean-Baptiste, alongside Noriko Shindo, an ex-Amazonian with an MBA from INSEAD, decided to confront this challenge head-on, starting the ideation of HUE in September 2023.

HUE
Sourced photo

HUE isn’t just an app; it’s a strategic move in the evolution of social networks for the culinary landscape. Utilizing a proprietary algorithm, HUE visually translates individual taste preferences into a unique HUE (a unique color), offering highly personalized recommendations that dynamically evolve over time.

Much like the diverse and ever-evolving digital landscape it caters to, your HUE is a dynamic shade reflecting your ever-changing palate. It’s a visual representation of your dining preferences, acknowledging the diversity and nuances of the modern foodie experience.

Dive into restaurant recommendations tailored specifically to your HUE, explore places endorsed by your friends, and immerse yourself in curated lists from members who share similar HUEs. In the world of HUE, the closer the HUE, the closer the taste preferences – perfectly aligning with the digital generation’s pursuit of personalized experiences.

A prominent YouTube and IG creator meishmoe, celebrated the app’s arrival, stating, “It’s about time we had a new Yelp”

Now available for download on both the App Store and Google Play Stores, HUE invites users to bid farewell to generic recommendations and embrace a world where every bite is an exploration of one’s unique taste profile. With HUE, the culinary journey is more than an app—it’s an evolution in how we connect, share, and savor our favorite flavors in the digital age.

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