When you meet Samantha Brior, the founder of Safe Sam’s, you’re immediately struck by her warm and hopeful spirit. It’s the kind of energy that makes you feel seen, heard, and safe. And that’s exactly what she set out to create with Safe Sam’s—a safe space for people in recovery from eating disorders to find support, inspiration, and the tools they need to navigate their journey to wellness.
Samantha’s journey began over 16 years ago, during her own eating disorder recovery. She knows firsthand the complexities and challenges of this deeply personal struggle. Her experience not only shaped her life but also ignited a passion to help others walking the same difficult path. For the past six years, Samantha has dedicated herself professionally to the field of eating disorder recovery and mental health, making a profound impact on countless lives.
Safe Sam’s wasn’t always what it is today. It started with a simple idea: to create a snack bar that felt “safe” for those in recovery. In the world of eating disorders, “safe foods” are those that don’t overwhelm or trigger anxiety—foods that can be eaten without the heavy burden of fear. Samantha wanted to offer something tangible that could make a small but significant difference in someone’s daily life. However, the journey to bring these snack bars to market was met with challenges. Manufacturing and cost issues forced a pivot, but Samantha didn’t let that stop her. Instead, she turned her focus to something even more accessible—recipe and inspirational books. These resources were designed not just to nourish the body but to feed the soul, offering comfort, guidance, and a sense of community to those in need.
But Safe Sam’s didn’t stop there. The brand evolved into a broader product line, with a portion of proceeds going to help others in their recovery journey by providing essential needs like medical bill assistance, grocery cards, and mobility aids. Samantha’s vision was always about more than just products; it was about creating a lifeline for those who feel lost and alone in their struggle. And even when 70% of their initial inventory was lost in transit—another obstacle that would have discouraged many—Samantha’s resolve only strengthened. She knew that Safe Sam’s had the potential to make a real difference, and she was determined to see it through.
What truly sets Safe Sam’s apart is Samantha’s deep personal connection to the cause. Unlike many other organizations that focus on access to treatment, Safe Sam’s addresses the real-life situations that people face outside of treatment—the moments that often go unspoken, yet have a profound impact on recovery. Samantha’s weekly support groups are a testament to her commitment. She’s not just a distant figurehead; she’s in the trenches with those she serves, forming connections and understanding their needs on a personal level. This unique perspective allows Safe Sam’s to offer support that is both empathetic and practical, addressing the gaps that traditional treatment often overlooks.
Samantha’s career is marked by resilience and an unwavering dedication to helping others. From starting with an idea for a snack bar to working her way up the corporate ladder in the eating disorder treatment industry, she has always been guided by a desire to make a meaningful impact. Her experience ranges from nursing to case management, facility management, and now working with AI software to track patient progress and intervene before a potential relapse occurs. Her work has not gone unnoticed—Samantha has been featured in various eating disorder recovery blogs and podcasts and was recently cast for season 17 of The Blox, a competition for entrepreneurs. These accomplishments reflect not just her professional expertise but her deep understanding of what it takes to support recovery.
The name Safe Sam’s holds a special meaning. It’s a nod to those “safe” foods that were the original inspiration, but it also represents something much deeper. Throughout her career, Samantha has strived to create safe spaces for people to be themselves in their recovery journey. It’s about offering a sanctuary where people can feel secure and supported, whether they’re reading an inspirational book, attending a support group, or simply knowing that a portion of their purchase is helping someone else in need.
Samantha dreams of expanding Safe Sam’s product line and forming partnerships throughout the mental health and eating disorder community. But at the heart of it all, her goal remains simple: to help, to inspire, and to make a difference in the lives of those who need it most. Safe Sam’s is more than just a brand—it’s a beacon of hope for those on the road to recovery.
Samantha’s story is a reminder that out of our deepest struggles can come our greatest strengths. And with Safe Sam’s, she’s turning those strengths into something beautiful, something that has the power to change lives. You can learn more about Samantha’s mission and join the Safe Sam’s community by visiting safesams.com. There, you’ll find not just products, but a story of resilience, hope, and the unwavering belief that recovery is possible for everyone.
Published By: Aize Perez
