By: Mary Sahagun

Salespeak wasn’t built to fix the chatbot. It was built to rethink how B2B websites function in the age of AI.

At the helm is Omer Gotlieb, a second-time founder who has spent years watching the cracks form in outdated go-to-market strategies, where static websites, clunky forms, and generic script hand-offs no longer meet the evolving expectations of AI-native buyers.

“Buyers aren’t filling out forms. They’re not replying to Sales Development Representatives (SDRs). And they aren’t always clicking the ‘Request a Demo’ button unless they’ve already made their decision,” he says. “They’ve become accustomed to real-time AI-driven experiences and want expert answers quickly.”

With Salespeak, he’s asking an important question: What if the more impactful sales conversation doesn’t happen with your sales team at all?

When AI Made the Funnel Obsolete

Over the past decade, enterprise sales leaned heavily on automation, scoring leads, gating content, and handing prospects off from SDRs to Account Executives (AEs) like a relay race. The rise of AI should’ve evolved that system. Instead, it overloaded it.

“Today, everyone has AI in their sales stack, but many are just using it to send more emails. They use it to help their internal teams, but still neglect the needs of their buyers,” says Gotlieb. “That’s not intelligence. That’s noise.”

Salespeak was designed for a new moment. It recognizes a truth many in B2B hesitate to admit: buyers are now using AI tools to research vendors before visiting a website. And when they do arrive, they’re often met with outdated UX patterns and frustrating sales processes: lead capture forms, chatbots that can’t answer real questions, static pages that don’t address what buyers are seeking, and forced interactions with SDRs who can’t always help.

Introducing the AI Sales Brain

Salespeak calls its solution the “AI Sales Brain,” a real-time, intelligent conversation layer that enhances and replaces traditional forms, bots, and basic FAQ experiences. More than just a product feature, the AI Sales Brain represents a shift in philosophy: from capturing leads to first assisting users and then converting intent.

The AI Sales Brain isn’t designed to replace chatbots—it’s a complete rethinking of how companies engage buyers.

It’s built to think like a founder, not a script. The AI Sales Brain instantly absorbs a company’s knowledge base, from product specs and pricing to sales calls and support documentation, and uses this information to guide each visitor through a personalized buying journey. It doesn’t just answer questions—it calculates buyer intent, runs real-time discovery, qualifies leads, and directs them toward the next best step, whether that’s a demo, a product trial, or opting out entirely.

Every interaction is context-aware, adapting language and depth based on who’s asking. A technical lead might see integration details, while a VP of marketing might be shown benchmarks or ROI metrics.

But the real power lies behind the scenes.

Salespeak’s AI Sales Brain continuously analyzes conversation patterns to uncover what buyers are asking—and what they aren’t finding. These insights reveal messaging blind spots, content gaps, and funnel friction points. Teams use that feedback to refine campaigns, update positioning, and create assets that actually match buyer needs, closing the loop between product, marketing, and sales in a way traditional tools never could.

From Static Website to Intelligent Front Door

According to Gotlieb, the traditional B2B website isn’t just outdated, it’s becoming less relevant.

Buyers no longer have the patience to dig through multiple tabs of generic content. If key information—like pricing, differentiators, or security details—isn’t immediately accessible, or worse, is structured in a way that AI tools can’t understand, buyers simply move on. And increasingly, they’re not even starting with your site; they’re starting with ChatGPT, Claude, or other AI tools.

“If your website can’t hold a conversation, you’ve already lost control of the buyer journey,” says Gotlieb. “And if it can’t serve both humans and their AI tools, you’ll find yourself falling behind.”

Salespeak transforms the website into what it calls an intelligent front door, a dynamic, AI-powered interface that engages each visitor based on who they are, what they need, and where they are in their journey. It answers questions, handles objections, and recommends next steps in real time—without forcing buyers to fill out forms, guess where to click, or wait for a follow-up.

This isn’t just a UX improvement—it’s a strategic shift. In a market where 70% of research happens before sales gets involved, websites must evolve from static brochures into active, AI-native sales layers.

In this new era, AI isn’t a “nice-to-have” feature; it’s becoming essential. Salespeak offers the infrastructure to meet that evolving need.

A Future Where AI Talks to AI

Perhaps the visionary idea behind Salespeak isn’t what it does today, but what it anticipates. In Gotlieb’s view, the future of B2B buying won’t just be self-serve—it will be AI-serve.

“Soon, buyers won’t visit your website at all,” he says. “They’ll send their AI agent. And that agent won’t wait for a callback. It’ll expect answers now, accurately, and in context.”

Salespeak is positioning itself to be on the receiving end of those conversations. Whether it’s interfacing directly with AI agents or simply ensuring your content is structured for intelligent consumption, the company sees itself not as just a tool, but as crucial infrastructure for how businesses will communicate in the next era.

More Than a Product. A New Standard.

Salespeak isn’t just improving conversions—it’s redefining the role of the B2B website in an AI-native world.

By turning static pages into intelligent, founder-level conversations, it helps companies earn trust faster, uncover what buyers actually care about, and build smarter go-to-market systems in real time.

This isn’t just another tool. It’s the future of how B2B sells. And any website that lacks it could risk falling behind.

Disclaimer: The information provided in this article is for informational purposes only and does not constitute financial, legal, or business advice. The views expressed are based on the experiences of Omer Gotlieb and the company Salespeak, and individual results may vary. Readers are encouraged to perform their own research and seek professional guidance before applying any strategies or principles outlined in this article.