“Problem finders” Christian Trippler and David Casey, the founder, and co-founder of GreenJuice, are on a mission to revolutionize electric vehicle (EV) charging by making it more user-friendly and integrated into daily life. As EV owners for six years before launching GreenJuice, this goal was ignited by their frustration with the enormous time wasted and the inconvenience of charging their cars. Ultimately, they aim to eradicate the time factor from EV charging completely.
The time factor is considerable. Typically, a fast charge involves locating a Level 3 charger, waiting in line, and charging for 30-40 minutes. However, this process can extend up to two hours when factoring in travel and waiting time. Adhering to their business strategy of identifying a problem as “problem finders” before resolving it, the duo transitioned to “problem solvers” to address this inefficiency head-on.
Their solution? GreenJuice’s innovative approach involves strategically placing Level 2 chargers in locations frequented by EV users. This tactic simplifies the charging process by incorporating it into everyday activities. Imagine charging your EV while shopping at the grocery store, working out at the gym, staying at a hotel, or during a day at the office. This seamless integration is a game-changer, ensuring EV charging is as routine as any other daily activity.
However, what sets GreenJuice apart is its innovative placement strategy and reliability. With an impressive 99.985% uptime over six months, GreenJuice significantly outperforms the industry average of 90%. This remarkable achievement has built trust among EV drivers and attracted partnerships with renowned brands like Marriott.
Attracting global partnerships took time, as the company first had to navigate its share of challenges. For example, property owners initially had reservations about the cost, the correct type of chargers for their properties, and the EV market’s future. GreenJuice developed a property auditing protocol to address these concerns, focusing on macro and micro variables. This detailed approach ensured the implementation of the most cost-effective and suitable charging solutions for each location.
Beyond installation, GreenJuice also supports clients with unique marketing strategies. These include listing their chargers on popular navigation apps and offering promotional deals through the GreenJuice app. Property owners benefit from this strategy, attracting more EV drivers to their locations.
GreenJuice’s vision for the future is ambitious and transformative. They aim to redefine the EV charging experience by aligning it with the existing driving patterns of EV owners, thereby eliminating the need for forced behavioral changes. In the next 2-3 years, their goal is to implement over 1000 EV chargers across the West Coast, with a long-term plan of expanding nationwide. This expansion is more than just business growth. It’s about pioneering a sustainable and convenient future in EV transportation.
GreenJuice is not just another player in the EV charging market. They are innovators who have created a movement to redefine the EV charging experience. By focusing on accessibility, reliability, and integration into everyday life, they have raised the bar in the industry. As a result, one can not only expect GreenJuice to continue to grow but to continue to revolutionize an industry.
 Published by: Nelly Chavez
