In a health and wellness industry often bogged down in generic branding, staid product categories, and inflated pricing, I Wanna Gummies has emerged as a wellness startup with a simple mission: develop vitamins that actually do what they say they do, break the mold in how they’re promoted, and package them in a way that doesn’t at all resemble the typical pill-popping regimen. At the helm of this ambitious endeavor is online entrepreneur and serial e-commerce founder Liam Christopher, whose knack for combining product innovation with outside-the-box promotion has already propelled the brand into the spotlight. 

From the beginning, the I Wanna Gummies idea was refreshingly simple. Rather than capsules or powders, the team went with gummies—a more fun and approachable way of supplementing daily meals. To take it a step further, they launched $15 trial kits so customers could try the product without the commitment or price point of most wellness brands. This alone made I Wanna Gummies a brand that wasn’t afraid to break the rules of the vitamin world. 

The payoff was nearly immediate. With essentially no dollars invested in conventional advertising and by utilizing an established network of content providers and podcasts, the business generated almost six figures in revenue during its initial month, with more than 11,000 customers brought in along the way. Sell-outs were numerous, confirming not just the product but the strategy itself. 

The majority of this early traction owes itself to Liam’s deep understanding of the online ecosystem. Having accumulated tens of millions of impressions on his personal social media outlets, he knew the untapped potential of online niche communities. By being a guest on well-known podcasts like Whatever and No Jumper, which have a combined audience in the billions, Liam ensured I Wanna Gummies had immediate credibility and massive visibility. 

His business partners, an elite team of Miami-based growth hackers, brought additional firepower. Their portfolio of online brands has amassed over a million customers across the United States, making them invaluable co-architects of the brand’s rapid growth. Together, Liam and his elite team represent a rare combination of market insight, digital influence, and operational experience. 

Liam’s career history set him up for this kind of high-velocity launch. Prior to becoming a mainstay in the e-commerce space, he was an associate at Goldman Sachs, where he developed a solid grounding in finance and deal-making. He then made a name for himself brokering high-end celebrity endorsements for online brands, developing the skill set that would prove indispensable in growing I Wanna Gummies. His vision is shared by other contemporary DTC giants such as Manscaped, Athletic Greens, Dr. Squatch, and Prime—brands that began as niche disruptors and ascended to billion-dollar valuations. 

For Liam, I Wanna Gummies is just as much a passion project as a business. “This is a passion project that revolutionizes how we take wellness vitamins and makes them accessible to the masses,” he has said. That accessibility, both in product experience and price, has been at the core of the brand’s initial success. 

Looking to the future, the company is planning to open its doors to invitation-only strategic investors later in the year. But Liam is clear that any investment would be on stringent terms: a “ruthless value-add” and absolute synergy with the brand vision. This chosen attitude ensures that potential partners in the future offer more than just financial support—they need to contribute to the brand’s ability to disrupt and grow.

In a relatively short period, I Wanna Gummies has evolved from a new concept to a commercially validated business model, fueled by intelligent marketing, product development, and a determination not to play by the traditional rules of the vitamin market. If the trend holds true, the brand may soon find itself in the company of contemporary wellness giants—except this time, health gummies will be at the forefront, rather than capsules. For Liam Christopher, the playbook is obvious: innovate the product, democratize access, and leverage the power of digital culture. The rest, if the early numbers are any indicator, will look after itself. 

Disclaimer: The content provided in this article is for informational purposes only and is not intended as medical, legal, or professional advice. While the information highlights certain products and wellness trends, individual results may vary. Always consult with a qualified healthcare provider before making changes to your wellness or supplement routine. Statements regarding dietary supplements have not been evaluated by the Food and Drug Administration (FDA). These products are not intended to diagnose, treat, cure, or prevent any disease.