Image commercially licensed from Unsplash
In a world that often values conformity, where cookie-cutter solutions are the norm and businesses prioritize profits over environmental responsibility, Autumn Dahlia Creative Services emerges as a breath of fresh air. Founded by the resilient and inspiring Sarah Goodell, a differently-abled woman with a limb difference, the company is transforming the branding and graphic design industry by putting sustainability, social consciousness, and inclusivity at the heart of its mission. As the global community faces unprecedented environmental challenges, it is essential for more businesses to adopt eco-friendly practices and champion diverse perspectives. We had the opportunity to speak with Sarah about her innovative company, its upcoming initiatives, and the impact she’s making on the industry, proving that embracing our differences can be the catalyst for positive change.
A Fresh Approach to Design Services
What sets Autumn Dahlia Creative Services apart from similar offerings in the market is its strong commitment to social consciousness and sustainability. The company partners with local print vendors and uses eco-friendly materials, such as low to no VOC inks and alternative paper stocks, while always considering the lifecycle of each item. Their green-certified designer, Sarah, ensures that their services uphold the highest environmental standards, something that no other competitor in the area currently offers.
Autumn Dahlia’s comprehensive brand mapping process, called the Brand Compass, is another distinguishing factor. It provides clients with a clear direction to follow, ensuring that their brand remains consistent and true to its identity. The Brand Compass results in a brand guide that is designed to last for many years, making it a valuable resource for businesses.
Sarah also shared that Autumn Dahlia Creative Services will soon launch the Eco-Check, a sustainability checkup service for businesses. The Eco-Check will help clients identify ways to reduce their environmental footprint using easy-to-understand methodologies and techniques. This new service demonstrates the company’s ongoing dedication to promoting sustainable practices in the branding and graphic design industry.
Making an Impact in the Industry
As a solopreneurship, Autumn Dahlia Creative Services is run entirely by Sarah Goodell. She believes in working together as collaborators to educate, empower, and encourage others to make a difference in the world and their communities. While the branding and graphic design industries are often competitive, Sarah’s unique perspective as a differently-abled woman allows her to offer clients innovative solutions that celebrate the strength and value of being different.
Autumn Dahlia is committed to staying at the forefront of sustainability and eco-friendliness in the branding and graphic design industry. The company keeps up with green industry trends and ensures that its methodologies are genuinely green, avoiding greenwashing and the use of sustainability as a mere buzzword.
During Earth Month, Autumn Dahlia made a significant impact by planting over a thousand trees, removing 40,000 plastic straws from landfills, offsetting more than 7 tonnes of carbon emissions, and investing in three different biodiversity projects. The company is on track to double these impacts in the near future and aims to achieve carbon neutrality soon.
Empowering a Greener Future: Shining Bright with Uniqueness and Sustainability
For Autumn Dahlia, success is measured through satisfied clients and the impact data provided after launching new brands or services. On a personal level, Sarah views success as living a full, satisfying life on her own terms, despite any challenges or obstacles she may face. Her unique strengths and perspectives as a differently-abled woman enable her to offer clients innovative solutions that demonstrate the power of embracing one’s differences.
Through her unique approach to branding and graphic design, Sarah Goodell has established Autumn Dahlia Creative Services as a frontrunner in the eco-friendly design industry. By combining her passion for the environment with her commitment to inclusivity and social consciousness, Sarah is not only breaking barriers in the world of design but also setting a new standard for businesses across industries. As part of its ongoing efforts to promote sustainability, Autumn Dahlia is currently hosting a fundraiser to raise money for One Tree Planted. The company’s success is a testament to the power of resilience, determination, and an unwavering belief in the importance of embracing our differences to create a greener, more inclusive world.




