By: Alva Ree
In the bustling creative landscape of London, few names carry the same level of versatility, passion, and entrepreneurial spirit as Anna Sidorova. Known for her work as a photographer, creative content creator, and marketing enthusiast, Anna has consistently evolved her career by pushing the boundaries of her art. As a co-owner of Fav Studios, a significant photography and production hub in London, Anna’s journey spans multiple fields, from philosophy to psychology, music video production, and even the cutting-edge world of artificial intelligence (AI) in content creation. Now, she’s embarking on a new adventure—freediving and scuba diving, where she is experimenting with underwater photography as both an artist and a model.
From Philosophy to Photography: A Unique Perspective
Anna’s creative journey began in 2017 when she earned a BA in Philosophy from Saint Petersburg State University. This philosophical background continues to shape her approach to photography and content creation. “Philosophy taught me to see the world differently,” she shares. “It’s about finding meaning in the details and being curious about life’s bigger questions. That naturally translates into my photography—I want my work to provoke thought and emotion.”
2018 Anna expanded her intellectual pursuits by retraining in Applied Psychology and Psychotherapy. This additional layer of understanding human emotions and behaviors helped her connect more deeply with her subjects, bringing a unique depth and authenticity to her work behind the lens.
The Birth of Fav Studios: A New Chapter in London
In 2020, Anna took a bold step by relocating to London, one of the world’s most dynamic cities for art and culture. Armed with her camera and wealth of experience, she co-founded Fav Studios, a large-scale photography and production studio. Fav Studios quickly became a cornerstone for city creative professionals, offering high-quality photography services and full production capabilities.
“I’m incredibly proud of what we’ve built at Fav Studios,” Anna says. “We offer a space for artists, brands, and companies to bring their visions to life, from photography and videography to full-scale productions. Having our production arm allows us to be fully hands-on with every project, ensuring the highest level of creativity and quality.”
At Fav Studios, Anna oversees everything from client projects to the studio’s creative direction. This role allows her to blend her passions for visual art and marketing, helping brands tell their stories through compelling imagery and video content. The studio’s success is a testament to Anna’s ability to blend business acumen with creative vision, making Fav Studios one of the leading creative hubs in London.
Rediscovering the Water: A New Passion for Freediving and Scuba Diving
In recent years, Anna has developed a profound interest in the underwater world, specifically freediving and scuba diving. What started as a recreational escape quickly became another creative outlet for her. Anna’s fascination with the sea and its depths has led her to explore photography in an entirely new environment—underwater. But this time, she’s not just behind the camera; she’s in front of it.
“I’ve always been drawn to the ocean, but freediving and scuba diving opened up a whole new world for me,” she explains. “There’s something incredibly freeing about being underwater—time slows down, and you become fully present. It’s a space where I can experiment as a photographer and model, which has been a new and exciting challenge.”
Anna’s underwater photography experiments have led her to explore the interplay of light, movement, and human form in ways she never thought possible. The water adds a new dimension to her art, creating fluid, dreamlike images that challenge traditional concepts of beauty and composition. As both the photographer and the subject, Anna brings a unique perspective to underwater photography, pushing the boundaries of creativity while diving into a new world of artistic expression.
A Merging of Passions: Creativity, Business, and Adventure
While Anna’s underwater explorations may seem like a departure from her work at Fav Studios, she sees them as deeply connected. For Anna, photography has always been about storytelling, whether through a highly produced shoot in her London studio or capturing ethereal images beneath the ocean’s surface.
“Freediving and scuba diving allow me to explore photography in a way that feels both meditative and adventurous,” she says. “It’s a new way of telling stories, not just through the camera but through my experience as the subject. It’s added a whole new layer to my creative process.”
This merging of her interests and professional endeavors makes Anna a dynamic force in the creative industry. She’s constantly finding new ways to evolve, whether through incorporating AI into her post-production workflow or exploring uncharted waters—literally.
The Future: A Blend of Art, Technology, and Innovation
Anna is excited about where her journey will take her next. At Fav Studios, she continues to push the envelope regarding content creation and marketing, helping brands harness the power of visual storytelling. Meanwhile, her underwater photography experiments offer a new avenue for personal and artistic growth.
“Photography has always been about discovery for me, whether in the studio or underwater,” she reflects. “With each new experience, I feel like I’m expanding my creative horizons, and I can’t wait to see what’s next.”
Anna’s latest endeavor into the world of freediving and underwater photography is a passion project and a reflection of her ability to reinvent herself continuously. Anna’s dedication to exploring new artistic territories ensures that her work remains as fresh and inspiring as ever, whether behind the camera or in front of it.
Anna Sidorova proves they coexist beautifully in a world where creativity, business, and adventure are often seen as separate pursuits. As co-owner of Fav Studios, she’s helping shape the future of creative production in London while continuing to dive deeper—both literally and figuratively—into new realms of artistic expression.
Published by: Martin De Juan
